Innovation Quotes

"If you only do things where you know the answer in advance, your company goes away." "Market research doesn't help. If you had gone to a customer in 2013 and said, 'would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays musi" "If you double the number of experiments you do per year, you're going to double your inventiveness." "Invention requires a long-term willingness to be misunderstood. You do something that you genuinely believe in, that you have conviction about, but for a long period of time, well-meaning people may criticize that effort. When you receive criticism from we" "To get something new done you have to be stubborn and focused, to the point that others might find unreasonable." "If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table." "Me-too companies have not done that well over time." "Sometimes (often actually) in business, you do know where you’re going, and when you do, you can be efficient. Put in place a plan and execute. In contrast, wandering in business is not efficient ... but it’s also not random. It’s guided – by hunch, gut, i" "No customer was asking for Echo. This was definitely us wandering. Market research doesn’t help." "To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment." "We take risks all the time, we talk about failure. We need big failures in order to move the needle. If we don't, we're not swinging enough. You really should be swinging hard, and you will fail, but that's okay." "If you never want to be criticized, for goodness' sake don't do anything new." "Companies are rarely criticized for the things that they failed to try. But they are, many times, criticized for things they tried and failed at." "We understand that and believe in failing early and iterating until we get it right. When this process works, it means our failures are relatively small in size (most experiments can start small), and when we hit on something that is really working for cus" "When you look at something like, go back in time when we started working on Kindle almost seven years ago…. There you just have to place a bet. If you place enough of those bets, and if you place them early enough, none of them are ever betting the company"