"اشتر واحتفظ بالشركات الجيدة التي تفهمها بعمق حيث تكون القيمة الأساسية أكبر بكثير من السعر اليوم"

This idea is all about smart investing. Rather than jumping on the latest stock market trends or trying to time the market, the focus is on finding and sticking with solid companies that you truly get. It's not just about buying any stock; it's about buying stocks of companies whose worth you believe is far beyond their current price tag. Essentially, it’s about being patient and picking the right companies to invest in long-term.

This approach has its roots in value investing, a concept popularized by the legendary Warren Buffett. Back in the day, when people were frantically trading stocks, hoping to get rich quick, Buffett was calmly picking companies with strong fundamentals and holding onto them. He wasn’t swayed by market noise. He looked at the intrinsic value of a company — its real worth based on assets, revenues, and growth potential — and compared it to its market price. If the market price was significantly lower, he’d buy and hold.

Take the story of Apple, for instance. Think back to the early 2000s. Apple wasn't the giant it is today. Many investors were skeptical, focusing on short-term gains. But if you had understood the company's vision and its potential to revolutionize technology with products like the iPhone and the iPad, and if you had bought and held onto Apple stock back then, your investment would have grown tremendously. Apple’s fundamental value, driven by innovation and consistent product demand, was much higher than its stock price at the time.

So, how can you apply this wisdom in your own life? Start by doing your homework. Find companies that you believe in, ones that offer products or services you truly understand. Dive deep into their financial statements, market position, and long-term growth potential. If you discover that their stock is undervalued, that’s your cue. Buy and hold. Don’t get swayed by market turbulence or short-term price drops. Remember, you’re in it for the long haul.

Imagine you’re at a coffee shop with a friend who’s nervous about investing. They’re anxious about the constant market fluctuations and afraid of making the wrong choices. You tell them about this strategy. You say, “Look, it’s like picking a great neighborhood to buy a house in. You wouldn’t buy a house just because everyone else is buying right now, would you? You’d want to know that the neighborhood has good schools, low crime, and strong community ties. You’d want to know that it’s a place worth living in for years to come. Same goes for investing. Find companies that are fundamentally strong, whose value you understand and believe in. Buy their stock and hold onto it. Don’t worry about the ups and downs; focus on the long-term worth.”

This approach isn’t just about making money; it's about financial peace of mind. It’s about not losing sleep over daily market shifts because you’ve done your homework and you trust your choices. It’s about being patient and letting your investments grow steadily over time. So next time you’re thinking about diving into the stock market, remember this advice. Buy and hold good companies that you understand deeply, where the fundamental value is significantly greater than the price today. It’s like planting a tree — it takes time to grow, but the fruits are worth the wait.