"ファッションは変わるが、スタイルは永遠である。"

The core idea here is that while the trends in fashion are always coming and going, true personal style is something that remains constant and timeless. Let's break that down. Fashion is what's hot right now, what's trending on the runways and Instagram. Style, on the other hand, is a reflection of who you are—it’s your unique way of putting things together, and it doesn’t fade away with the next season's new arrivals.

This concept was famously coined by Coco Chanel, a name synonymous with timeless fashion. She lived through the early to mid-20th century, a time when fashion was rapidly evolving. Think about it: from the flapper dresses of the '20s to the structured suits of the '40s, trends were all over the place. But Chanel’s designs, like the little black dress and the Chanel suit, remained staples. Her belief was that personal style is an expression of your identity, not just following the latest fad.

Now, let’s take a real-life example. Imagine Steve Jobs—yes, the Apple guy. You probably picture him in his iconic black turtleneck, jeans, and sneakers. That wasn’t about fashion; it was about his style. He wasn’t trying to be trendy. He had a uniform that worked for him, made him feel comfortable, and communicated his brand of simplicity and innovation. Even if you never met him, you’d recognize that look anywhere.

So how can you apply this wisdom? Start by figuring out what makes you feel confident and comfortable. Experiment a bit to find what fits your body and personality best. Once you have that, stick with it. Don’t feel pressured to buy into every new trend that comes around. Trends will fade, but your style is an investment in yourself.

Imagine you’re getting ready for a big job interview. You might be tempted to buy whatever’s in the store window, something fresh off the fashion week runway. But here’s the thing: you’ll feel way more confident in something that truly represents you. Maybe it’s a well-fitted blazer you’ve had for years or a pair of shoes that always get you compliments. By sticking to your style, you’re telling the interviewer, “This is who I am.”

Think about those moments when you’re scrolling through social media, bombarded by influencers showcasing the latest must-have items. It’s easy to get caught up in that whirlwind—but take a step back. Ask yourself if those pieces really reflect you, or if they’re just another fleeting trend. Find joy in the pieces that tell your story, that make you feel like you.

So next time you're shopping, pause for a moment. Ask yourself if that new jacket or pair of boots is something you'll love for years to come—or if it’s just a fashion fling. Remember, fashion’s like a wave, always moving. But style? That’s the rock standing firm no matter what.