“Your business and your brand must first let people know what you care about and that you care about them ”
— Donald Trump
Simplified Meaning:
When you run a business or create a brand, it's really important to show people what you believe in and let them know that you truly care about them. Think about how you build friendships. You usually become friends with people who share your interests or values and who also show you that they care about you. For example, if you open a coffee shop, don't just sell coffee; also talk about how you support fair trade and how you care about the environment. Show your customers that you want to provide them with good, ethical coffee because you care about their well-being and the planet. This way, your customers will feel connected to your brand and trust you more, just like in a strong friendship. In life, people appreciate businesses that are sincere and show genuine concern, making it more likely they'll continue to support you.
