"هر محصولی که به دفترچه راهنما نیاز دارد برای کار کردن، خراب است."

Here's the thing: if you need to read a manual to figure out how to use something, there's a problem right out of the gate. The core idea here is that products should be intuitive. They should be so easy to use that a person can just pick them up and understand how they work without needing to pore over a booklet.

Imagine this: it’s the mid-1980s, and Apple has just launched the Macintosh. Steve Jobs was known for his obsession with simplicity and user-friendly design. He believed that technology should be accessible to everyone, not just tech geeks. So when he said that a product needing a manual meant it was broken, he was pushing for products that even your grandma could figure out without a hitch.

Now, let's get practical. Take the iPhone, for instance. When it first came out, it didn't come with a hefty instruction manual. You just turned it on, and everything made sense. Swipe to unlock. Tap an app to open it. Want to take a picture? Click the camera icon. It was all so straightforward that even a child could do it—and many did! This was a living example of Jobs' philosophy. The product worked so well on its own that it didn’t need a bunch of instructions to make it work.

So, how do you apply this in your own life, or your work, especially if you're creating something for others to use? Keep it simple. Test your product with real people—not just the experts or your team members who are already familiar with it. Watch where they struggle, what confuses them, and fix those pain points. The goal is to make it so intuitive that they never have to look for a manual in the first place.

Think about it like this: you’re hosting a dinner party. You want your guests to feel comfortable and welcome, right? You wouldn't bombard them with a list of rules about how to behave in your home. Instead, you’d make sure everything is set up so they naturally know what to do. Drinks are easy to find, there's plenty of seating, and the music sets the right mood. Your guests will just get it—and they’ll have a great time.

Here’s a relatable scenario: imagine buying a new coffee maker. You're excited, but as soon as you open the box, you find a thick manual with complicated instructions. You try to follow along, but it’s frustrating and you just want your coffee! Now, compare that with a coffee maker that has a few clear buttons and maybe some icons. You know immediately where to put the water, where the coffee grounds go, and which button to press for a regular brew. You didn't need a manual—it's obvious and stress-free.

In the end, it’s all about empathy. Put yourself in the shoes of the person who’ll be using your product. If they’re struggling, it’s not their fault—it’s yours. Make it easy for them. When you achieve that, you’ve got something special. And that’s how you know your product isn’t broken—it’s brilliant.