"Cada empresa necesita empezar a pensar y actuar como una compañía de medios."

In today's digital age, the fundamental idea here is that businesses need to think beyond their core products or services and start focusing on being creators and distributors of content. The world has changed—people are constantly connected to the internet, consuming information, and seeking entertainment. So, if you're a company, it's not just about what you sell anymore; it's about your story, your values, and how you engage with your audience.

Historically, this notion became increasingly relevant with the rise of social media and content platforms. It’s not just tech companies or media giants who need to pay attention to content creation. Think back to the early 2000s when social media was just beginning to take off. Companies that jumped on the bandwagon early—like Coca-Cola with its viral marketing campaigns—reached massive audiences and built strong brand loyalty. Nowadays, this approach isn’t just a nice-to-have; it’s essential.

Let’s dive into a real-life example. Take Red Bull, for instance. They don’t just sell energy drinks; they’ve become a powerhouse in media and content creation. They have their own media house churning out videos, articles, and events that capture the essence of adventure and extreme sports. Remember Felix Baumgartner’s space jump? That wasn’t just an impressive stunt; it was a content goldmine. Millions tuned in, and the brand’s association with extreme sports and pushing boundaries was solidified. Red Bull stepped beyond being just a beverage company—they became a media company.

So, how do you apply this in your business life? First, identify your audience and what they care about. Create content that resonates with them. It could be blog posts, videos, podcasts, or even social media updates. Consistency is key here. You can't just post once in a blue moon and expect results. Think about what problems your products solve and create content around that. If you’re a small bakery, share recipes, baking tips, and behind-the-scenes looks at your creative process. Engage with your audience through comments and questions—build a community around your brand.

Imagine you run a small fitness studio. Think about how you can start acting like a media company. You could create workout videos, share success stories of your clients, or write blog posts about nutrition and wellness. Share tips on social media and ask your followers about their fitness journeys. It’s about building a narrative around your business that extends beyond the physical walls of your studio. Through consistent and authentic content, you create a connection that keeps people coming back—not just for your services but for the value and engagement you provide.

Here's a relatable scenario: let’s say Sarah owns a local boutique. She starts sharing styling tips on Instagram, showcasing new arrivals through Facebook Live, and writing a blog about the latest fashion trends. At first, it’s a bit overwhelming, but she notices that people start engaging. They comment on her posts, ask for advice, and even come into the store saying they saw her video. Over time, Sarah builds a loyal following that’s invested not just in her clothes but in her story, her expertise, and her brand. Her boutique isn't just a store anymore—it’s a fashion hub.

In essence, the idea is to think of your business as a living, breathing entity that interacts with the world through stories, information, and community. Start small, stay consistent, and remember—every piece of content is a chance to deepen your connection with your audience.