"Les entreprises doivent parler à leurs clients comme elles parleraient à leurs amis."
— Gary Vaynerchuk
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Simplified Meaning:
Businesses should communicate with their customers in a friendly and personal manner. Imagine how you talk to your friends – you listen to them carefully, understand their needs, and respond genuinely. When companies do the same, it helps build trust and makes customers feel valued. For example, think about a local café where the barista remembers your favorite coffee order. You feel special and are more likely to keep coming back because the experience feels personal and warm. So, if businesses interact with customers as they would with friends, they can create lasting, loyal relationships. This approach helps companies understand what their customers really want and improves their overall service.
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