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"Il n'y a pas de surexposition pour un bon produit ou une bonne personne"

Gary Vaynerchuk
Gary Vaynerchuk Entrepreneur
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Quote meaning
The heart of this quote is all about the idea that if something or someone is genuinely good, being in the spotlight too often isn't really a problem. Think about it: when a product is top-notch, people don't get tired of hearing about it or using it. The same goes for a person who consistently brings positivity, skill, or value; their presence is always welcome.

Let’s dive into a bit of context. Imagine this was said by a savvy marketer or business guru, someone who's seen firsthand how quality can transcend the usual limits of exposure. Remember Steve Jobs and Apple? Back in the day, Jobs would unveil new products with incredible fanfare, and despite all the hype, people were always excited because the products were genuinely innovative and high-quality. That’s the crux — excellence doesn’t wear out its welcome.

Okay, let’s picture a real-life scenario that hits home. Consider a small coffee shop in your neighborhood. They serve the best coffee — you know, the kind that makes you close your eyes and savor each sip. The owner is also super friendly, remembers your name, and knows your order by heart. This coffee shop starts posting daily specials on Instagram, and every time you see a post, you think, "Oh, I need to go there today." Their constant presence on social media doesn't annoy you because the product (the coffee) and the person (the owner) are delightful. You actually look forward to these updates because they add value to your day.

So, how can you apply this wisdom to your life or work? If you're working on a project, creating a product, or even just trying to be a better friend or colleague, focus on quality. Make sure whatever you're putting out into the world is the best it can be. If you're genuine, hardworking, and passionate, people won't get tired of seeing you or your work. It’s about being consistently good — and that means putting in the effort day in and day out.

Imagine you’re at a party. You meet someone who’s funny, engaging, and just a joy to be around. They’ve got great stories, they listen well, and you find yourself wanting to talk to them more. You exchange numbers, connect on social media, and every time they pop up in your feed, it’s something uplifting or interesting. You don’t get tired of them because they've got that quality that makes repeated exposure enjoyable. That’s the power of being genuinely good.

In short, if you’re doing something worthwhile, people will appreciate seeing more of it. It’s like that favorite song you can’t stop playing or that friend you always want to hang out with. The key is to focus on being the best you can be and let your consistent excellence do the talking.
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Branding Influence Marketing Productivity Quality Reputation Success Visibility
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