"Votre contenu devrait agir comme une émission de télévision et avoir plusieurs saisons."
Quote meaning
Think about your favorite TV show. It’s got you hooked, right? You eagerly await the next episode because the storyline, characters, and sheer entertainment value keep drawing you back. That’s the essence of creating content that’s not just a one-hit-wonder but a continuous journey—like a TV show with multiple seasons.
At the heart of this idea is the notion of consistency and evolution. Content shouldn’t be static or one-dimensional. Instead, it should be dynamic, growing and developing over time. This approach mirrors how TV shows roll out their narratives gradually, keeping the audience engaged and wanting more. They build on previous episodes, adding depth and complexity that keeps the viewers invested.
This concept didn't just pop up out of nowhere. In the fast-paced digital world we live in, people have come to expect regular updates and new content. This quote likely emerged from the need to emphasize the importance of sustained engagement. If you think about it, a TV show with only one episode wouldn't have the same impact as one that spans multiple seasons—each building on the last.
Let's look at a real-life example: Gary Vaynerchuk, the entrepreneur and internet personality. He uses this exact strategy with his content. Gary Vee posts consistently across multiple platforms, but he doesn’t just throw random content at his audience. Instead, he creates ongoing series—like his "DailyVee" vlog, which showcases his day-to-day activities in business. Each episode is like a new scene in an ongoing narrative. People tune in not just for one video but to follow the entire journey, much like a TV series.
So, how can you apply this wisdom to your own content creation? Start by thinking about your content in terms of themes and series. Instead of producing random, unrelated pieces, create a cohesive narrative. For example, if you’re a fitness coach, don’t just post one workout video. Develop a series—maybe “30 Days to Fit” where each day builds on the previous one, and viewers can follow along. This keeps your audience coming back for more, eagerly anticipating the next installment.
Imagine this scenario: You’re a new content creator passionate about cooking. You start a YouTube channel but quickly realize that one-off recipes aren’t gaining traction. So, you decide to launch “Season 1: Easy Weeknight Dinners.” You plan out ten episodes, each featuring a quick and delicious meal. Each episode teases the next, maybe even offering a sneak peek at the end. Pretty soon, your viewers are not just watching a single video—they’re coming back each week, excited to see what you’ll cook up next.
You see, creating content like a TV show isn’t just about the content itself—it’s about building a relationship with your audience. It's about making them feel like they're part of an ongoing story, one that they don't want to miss out on. So, next time you sit down to create, think beyond just one post or video. Think seasons, think episodes, and most importantly, think engagement over the long haul. By doing this, you’re not just creating content—you’re creating an experience.
At the heart of this idea is the notion of consistency and evolution. Content shouldn’t be static or one-dimensional. Instead, it should be dynamic, growing and developing over time. This approach mirrors how TV shows roll out their narratives gradually, keeping the audience engaged and wanting more. They build on previous episodes, adding depth and complexity that keeps the viewers invested.
This concept didn't just pop up out of nowhere. In the fast-paced digital world we live in, people have come to expect regular updates and new content. This quote likely emerged from the need to emphasize the importance of sustained engagement. If you think about it, a TV show with only one episode wouldn't have the same impact as one that spans multiple seasons—each building on the last.
Let's look at a real-life example: Gary Vaynerchuk, the entrepreneur and internet personality. He uses this exact strategy with his content. Gary Vee posts consistently across multiple platforms, but he doesn’t just throw random content at his audience. Instead, he creates ongoing series—like his "DailyVee" vlog, which showcases his day-to-day activities in business. Each episode is like a new scene in an ongoing narrative. People tune in not just for one video but to follow the entire journey, much like a TV series.
So, how can you apply this wisdom to your own content creation? Start by thinking about your content in terms of themes and series. Instead of producing random, unrelated pieces, create a cohesive narrative. For example, if you’re a fitness coach, don’t just post one workout video. Develop a series—maybe “30 Days to Fit” where each day builds on the previous one, and viewers can follow along. This keeps your audience coming back for more, eagerly anticipating the next installment.
Imagine this scenario: You’re a new content creator passionate about cooking. You start a YouTube channel but quickly realize that one-off recipes aren’t gaining traction. So, you decide to launch “Season 1: Easy Weeknight Dinners.” You plan out ten episodes, each featuring a quick and delicious meal. Each episode teases the next, maybe even offering a sneak peek at the end. Pretty soon, your viewers are not just watching a single video—they’re coming back each week, excited to see what you’ll cook up next.
You see, creating content like a TV show isn’t just about the content itself—it’s about building a relationship with your audience. It's about making them feel like they're part of an ongoing story, one that they don't want to miss out on. So, next time you sit down to create, think beyond just one post or video. Think seasons, think episodes, and most importantly, think engagement over the long haul. By doing this, you’re not just creating content—you’re creating an experience.
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