"Go all in on one platform."

When someone says, "Go all in on one platform," they're basically advising you to focus your energy and resources on mastering a single channel or medium instead of spreading yourself too thin across multiple platforms. Imagine trying to juggle a dozen balls at once—pretty challenging, right? But if you concentrate on just one ball, your chances of success skyrocket.

Historically, this advice has roots in many successful business and personal growth stories. Take Steve Jobs, for instance. When he returned to Apple in the late '90s, the company had a bunch of products—printers, computers, gadgets galore. Jobs cut down the product line to focus on just a few key items, which allowed Apple to innovate and dominate the market. By honing in on fewer products, Apple could invest more time, money, and creativity into making them exceptional.

Let’s talk about a specific, real-life example. Think about a YouTuber like Casey Neistat. When he started his channel, he went all in. He wasn't dabbling in Instagram stories, occasional tweets, and a sporadic blog post here and there. Nope. Casey focused on YouTube. By concentrating on one platform, he mastered the craft of storytelling through video, built a massive following, and turned his YouTube channel into a lucrative career. If he had divided his attention across multiple platforms right from the start, he might have ended up with a mediocre presence on each—never truly standing out anywhere.

So, how can you apply this wisdom to your own endeavors? First, pick a platform that aligns with your goals and strengths. If you're great at writing, maybe it's a blog. If you're a visual storyteller, perhaps Instagram or YouTube is the way to go. Once you've chosen your platform, dive deep. Learn the ins and outs. Study successful people who are already killing it there. You might even consider investing in a course or mentorship to accelerate your learning curve.

Now, let's bring it down to a more relatable scenario. Imagine you’re passionate about cooking and want to build a personal brand. You might feel tempted to post your recipes on a blog, share quick cooking tips on Twitter, upload cooking tutorials on YouTube, and snap beautiful food pics for Instagram. Sounds exhausting, right? Instead, picture this: you decide YouTube is your playground. You start by posting weekly cooking tutorials. You engage with your viewers, ask for their feedback, and gradually improve your videos. Over time, you build a loyal audience—people who can’t wait to see what you’ll cook next. Because you went all in on YouTube, you become known as the go-to person for cooking tutorials.

By focusing on one platform, you’re not just spreading your message—you’re planting seeds and nurturing them until they grow into something substantial. So next time you’re feeling overwhelmed by all the platforms you think you need to be on, remember that it’s okay to start with just one. Master it. Make it your own. And who knows? Once you’ve conquered that space, expanding to other platforms will be way easier. After all, you’ll already have a strong foundation to build on.