"記録しろ、創造するな。"

At the heart of this quote is a straightforward notion: instead of feeling the pressure to invent something from scratch, just capture and share what's already happening around you. It’s about letting go of the perfectionist idea that you have to create something entirely new and instead, focusing on documenting your experiences, thoughts, and moments as they naturally occur.

This idea gained traction in the context of social media and content creation. Gary Vaynerchuk, a well-known entrepreneur and internet personality, popularized this concept. Around 2016, he started encouraging people to document their daily lives and business processes rather than trying to produce polished, perfect content. This approach lowers the barrier to entry and makes content creation more authentic and relatable.

Let’s bring this to life with a real-world example. Imagine you're an aspiring chef. You might be tempted to wait until you’ve perfected a new recipe before sharing it online. But instead, you take Gary’s advice and start documenting your journey. You post videos of your attempts—failures, successes, the mess in your kitchen, the laughter, the tears. People connect with your authenticity. They see the hard work and the passion. They become invested in your journey, not just the end product.

So how can you apply this wisdom in your own life? Start small. Think about what you do every day that others might find interesting or valuable. Are you learning a new skill? Document the process. Are you running a business? Show the behind-the-scenes reality. It doesn’t have to be perfect or polished. The key is to be consistent and genuine. Use your smartphone. Share your thoughts, your struggles, your triumphs.

Let me paint a picture for you. Imagine your friend Sarah. She’s always been fascinated by gardening but never considered herself an expert. She often spends her weekends in her backyard, experimenting with different plants and techniques. Inspired by the idea of documenting rather than creating, she starts a simple blog. She writes about her weekend projects, posts photos of her garden (even when it’s looking a bit rough), and shares tips she’s picked up along the way.

At first, Sarah is hesitant. Who’s going to care about her little garden? But she keeps at it. Her posts are honest and down-to-earth. She doesn’t pretend to know everything. She documents her failures—like the time her tomatoes refused to ripen—and her successes—the lush herb garden that sprang up almost by accident. Over time, people start to follow her blog. They appreciate her honesty and find her journey inspiring. They learn from her experiences and share their own tips in the comments.

Sarah’s blog grows. She’s invited to speak at local gardening clubs, and before she knows it, she’s built a small, vibrant community around her passion. All because she decided to document, not create.

So, think about your own life. What’s something you’re passionate about? What’s a daily routine or challenge you face? Start documenting it. Share your journey—the good, the bad, and the ugly. You might be surprised at how many people can relate and find value in your story. Remember, it’s not about being perfect. It’s about being real. And who knows? You might just inspire someone else to start their own journey.