"自分を押し続けて関わり方を進化させ、常に関連性を保ちましょう。"

Sometimes, staying relevant in today’s fast-paced world feels like running on a treadmill that’s speeding up every minute. At its core, this quote is all about growth and adaptability. It’s not enough to just keep up—you've got to keep evolving, finding new ways to engage with the world around you.

Imagine it’s the late 2000s. Smartphones are just breaking into the market, and apps are this new, exciting frontier. Companies that didn’t adapt their strategies to include mobile platforms were left in the dust. Think about how Blackberry, once a behemoth in the mobile industry, struggled and eventually faltered because they didn’t evolve quickly enough in response to the rise of iOS and Android. They didn’t push themselves; they got comfortable.

Take Netflix as a more positive example. Once upon a time, they mailed DVDs to your door. Remember that? But they didn’t stop there. They saw the digital wave coming and pivoted to streaming. Not content to ride that success forever, they pushed into original content, creating hits like “Stranger Things” and “The Crown.” They didn’t just adapt—they evolved, constantly finding new ways to engage with their audience.

So how do you apply this wisdom in your life? Let’s get practical. If you’re in a career, don’t just do your job—excel at it, and look for new skills to learn. Take a course, attend a workshop, or simply dive into a new project at work that scares you a little. It’s about staying curious and not getting too comfortable.

Or think about your personal life. Relationships, whether romantic or friendly, thrive when you put in the effort to keep them fresh. Surprise your partner, plan an unexpected adventure, or just have a deep conversation about something you’ve never discussed before. Push the boundaries of your comfort zone, and you’ll find new ways to connect.

Here's a story to paint a clearer picture. A friend of mine, Sarah, worked in marketing. She was great at her job but felt like she was just going through the motions. One day, she decided to dive into data analytics—a field she knew nothing about. It was tough at first, and she made plenty of mistakes, but she kept pushing. Eventually, she became proficient and added immense value to her team by combining her marketing expertise with data-driven insights. She didn’t just stay relevant; she became indispensable.

In short, don’t let yourself stagnate. The world is changing rapidly, and to stay relevant, you need to evolve how you engage with it. Whether it’s through learning new skills, adapting to new technologies, or simply trying new things, keep pushing yourself. It’s not always comfortable, but it’s necessary. Think of it as a continuous adventure—one where you’re always discovering new territories and growing as a person. So, what’s the next step you’re going to take to evolve?