"没有故事就没有销售没有铺垫就没有成功"

Let's break it down.

The core idea is pretty simple: you need a good story to make a sale, just like a great punch needs a setup. It's all about the buildup. You can’t just throw a product at someone and expect them to bite. They need context, a reason, something that grabs their attention and makes them care.

Think about it historically. Sales folklore is full of stories about legendary salespeople who could sell ice to Eskimos or sand to desert dwellers. What did they have in common? The ability to weave a narrative. They didn't just list product features. They painted pictures, told stories that made people feel something.

Let's look at a vivid real-life example. Apple, for instance. They don't just sell gadgets. When Steve Jobs introduced the iPhone, he didn't start with tech specs. He told a story about the need for a revolutionary device that combined a phone, an iPod, and an internet communicator. People were hooked. They could see themselves in the story, longing for a device that simplified their lives.

So, how can you apply this wisdom? Start with why your product matters. Think about what problem it solves or what dream it fulfills. Craft a story around that. It’s not about being a slick talker; it’s about being genuine. People can tell when you’re being authentic. Show them you understand their needs, and weave your product into their story.

Now, imagine this: you’re at a local farmers' market. You're selling handmade candles. You could just put up a sign saying, “Candles for sale.” But who cares, right? Instead, you share the story of how you started making candles in your tiny apartment during the winter because the power kept going out. You tell people about the soothing lavender scent that helped you relax after long days. You explain the eco-friendly materials and your journey to perfecting the art of candle making. Now, you’re not just selling candles—you’re selling comfort, relaxation, and a slice of your life. People connect with that. They see themselves enjoying that serenity.

Or think about a scenario like this: You're talking to a friend about a new book you loved. You don’t just say, “Hey, read this book. It’s good.” You dive into the plot a little. You talk about the characters, the twist that blew your mind, the emotions it stirred in you. You set it up, making your friend eager to experience it themselves. That’s your story, and it’s powerful.

In essence, remember that we're wired for stories. They’re how we understand the world and build connections. If you can tap into that—whether you're selling a product, an idea, or even yourself—you’ll find it’s not just about the sale or the knockout. It’s about making someone feel something real. And that’s where the magic happens. So, next time you need to persuade someone of something, don’t just start with the facts. Start with the setup.