"People are looking for stories in everything."

We humans are wired for stories. Think about it. From the time we’re children, we’re captivated by tales of heroes, adventures, and even our grandparents’ anecdotes about "the good old days." We crave narratives because they help us make sense of the world. They shape our experiences, our memories, and even our identities.

Let’s zoom out for a moment. Why did someone say this? Well, in today’s age — with information overload and endless distractions — we’re constantly bombarded with data and facts. But what cuts through the noise? Stories. They’re memorable and engaging. They stick with us in a way raw data simply can’t. This quote likely emerges from the recognition that in everything we encounter, from a product advertisement to a news article, we’re searching for something more than just information. We want a narrative that resonates on a deeper level.

Here’s a vivid example for you: picture a marketing campaign. A company is launching a new pair of running shoes. Now, they could bombard you with technical specs — the weight of the shoe, the type of rubber, the mesh material. But what if instead, they tell you about Sarah, a mother of two who found her passion for running again post-pregnancy with these shoes? They show her journey, her struggles, and her triumphs. Suddenly, it’s not just a shoe. It’s a part of Sarah’s story, and by extension, it could be part of yours too. That’s the power of narrative.

So, how do you apply this wisdom? Whether you’re a teacher, a marketer, or just someone trying to connect with others, think about the story behind what you’re sharing. Teaching geometry? Frame it as a detective story where students solve the mystery of the missing angle. Trying to sell a product? Share testimonials that tell a customer’s journey with it. In conversations, focus on the human element — not just the facts. Ask yourself, what's the narrative here?

Imagine you’re at a family dinner. Your cousin is recounting his recent backpacking trip across Europe. Instead of rattling off the cities he visited, he tells you about the time he got lost in a small town in Italy, and how a kind old man showed him the way and ended up inviting him to dinner with his family. You're hooked, right? That’s because he’s telling you a story, not just listing events. It’s relatable, engaging, and memorable.

In our daily lives, we’re often so focused on getting to the point — on being efficient — that we forget the power of storytelling. Next time you’re talking to someone, try weaving a little story into your conversation. See how their eyes light up, how they lean in, how the connection deepens. Because at the end of the day, people aren’t just looking for facts or data. They’re looking for stories. And when you give them that, you’re not just sharing information — you’re creating a connection.