"وقتی شما یک شرکت راه‌اندازی می‌کنید، شما در حال ایجاد یک جامعه هستید"

Building a company isn’t just about numbers, revenue, and growth—it's about people. At its heart, the core idea here is simple: a company is more than just a business; it's a community. When you start a business, you bring together employees, customers, and partners. This collection of people forms relationships and shares common goals, much like a community.

This idea might have emerged from observations of successful businesses or from someone who has seen the impact of a strong company culture firsthand. Think about tech giants like Google or Apple—these companies didn't just build products; they built environments where people are motivated and engaged. They fostered a sense of belonging and community which, in turn, propelled their success.

Take a look at Zappos, for example. Zappos isn't just known for its vast selection of shoes but also for its legendary customer service and vibrant company culture. Tony Hsieh, the late CEO of Zappos, believed in creating a company culture that felt like a family, where employees were encouraged to be themselves and customers were treated as part of the Zappos family. This approach didn’t just make Zappos a great place to work—it made customers loyal and turned them into advocates.

So, how do you apply this idea in your business? Start by focusing on your employees. Create an environment where they feel valued and heard. Encourage open communication and cultivate a sense of trust. Recognize and celebrate achievements, no matter how small. This builds morale and solidarity. Next, extend this community to your customers. Engage with them, seek feedback, and show appreciation. Make them feel like they’re part of something bigger than just a transaction.

Imagine you’re starting a small café. You hire a few baristas who share your passion for great coffee. Instead of just training them to make lattes, you take the time to get to know them. You learn about their hobbies, their goals, and what drives them. You hold regular team meetings where everyone can voice their ideas and concerns. As a result, your staff feels appreciated and invested in the café’s success.

Now, think about your customers. You remember their names, their favorite drinks, and you ask about their day. You start a customer loyalty program that rewards frequent visitors with special perks, making them feel appreciated. Over time, your café isn’t just a place to grab a coffee—it's a local hub where regulars know each other, new customers feel welcome, and your employees take pride in their work. You've built a community.

In essence, when you treat your company like a community, it transforms the entire experience for everyone involved. It’s not about perfection—it’s about connection. So, next time you think about growing your business, remember it’s the people who make it thrive. Focus on building relationships, fostering a sense of belonging, and you’ll find that success follows naturally.