"شما می‌توانید موضوعات جهانی را در یک محیط اجتماعی انجام دهید اما نمی‌توانید موضوعات اجتماعی را در یک محیط جهانی انجام دهید"

Universal themes are things we all get—love, loss, hope, fear. They're the big stuff that connects us as humans, no matter where we’re from. When you talk about these in a small, tight-knit community, everyone can feel them deeply because they resonate on a personal level. It's like playing a song on a piano; it’s familiar, it’s moving, and everyone knows the tune. But flip it the other way around—try to talk about something super specific to a local neighborhood at a global level—and you lose people. They don’t have the background, the shared experiences. It just doesn’t hit the same note.

Let’s look at why this matters. Picture this: Shakespeare's "Romeo and Juliet." It’s a love story that anyone can understand, right? That’s a universal theme. Whether you’re in Tokyo, New York, or a tiny village in Italy, the story of two lovers kept apart by their feuding families taps into something everyone can feel. Now, think about a local festival in a small town—say, a pumpkin festival in a Midwest farming community. It’s a big deal there. Everyone’s involved, everyone gets the history and the significance. But try explaining the ins and outs of this festival to someone living in a bustling city halfway across the world. They might say, "Okay, cool," but they won’t really get it. They don’t have the shared context.

So, how do we use this wisdom? Let’s say you’re working on a project at work. Imagine you’re part of a global team. Focus on common goals—things everyone can relate to. Maybe it's the drive to innovate, the need for work-life balance, or pride in doing a good job. These are your universal themes. But when you're planning the next office potluck or team outing, keep it local. Think about what your immediate team enjoys and values. Tailor it to your context.

Here’s a story to bring this home. Think about Sarah, a community organizer in a small town. Her town has an annual apple harvest festival, and it’s the highlight of the year. Sarah’s been asked to share the success of this event at a national conference. She focuses on universal themes—community bonding, celebrating local culture, the joy of shared experiences. She talks about the teamwork, the pride in local produce, the joy on children's faces. These are things anyone can appreciate. But she avoids getting bogged down in the specifics of the apple variety judging criteria or the history of the local cider mill—those are details that stay local.

When you’re looking to apply this in your own life, think about who you’re talking to. What do you all share? What’s universal? Start there. And when you’re in your own small circles, don’t be afraid to dive into the specifics that make your community unique. It’s about knowing your audience and meeting them where they are.

Imagine you’re catching up with an old friend. You talk about your job, your family, maybe a recent trip. You hit those universal themes of work, love, and adventure. But when you reminisce about that one high school prank you both pulled—something only the two of you truly understand—that’s your community theme. It's special, it’s specific, and it wouldn't make sense to just anyone. That’s the beauty of knowing when and how to share what.