"گاهی اوقات ما چیزهایی را اندازه‌گیری می‌کنیم و می‌بینیم که در کوتاه مدت واقعاً به فروش آسیب می‌زنند، و با این حال باز هم آن کار را انجام می‌دهیم."

The essence of this idea is about making decisions that might not seem beneficial in the immediate sense but are done with a long-term vision in mind. It's about prioritizing values, integrity, or long-term goals over short-term gains. Sometimes, doing the right thing or investing in something that won’t pay off right away is more important than immediate benefits.

Historically, this kind of approach is often seen in companies that prioritize customer loyalty, brand reputation, or ethical practices. Think about the times when businesses have chosen to improve working conditions, even when it means higher costs in the short term. They believe that these changes will build a stronger, more sustainable brand over time.

Let's dive into a real-life example. Remember when Patagonia, the outdoor clothing company, decided to focus on environmentally sustainable practices? For instance, they switched to organic cotton despite the higher costs and initial drop in sales. Organic cotton is more expensive to produce and requires a change in farming practices. In the short term, this shift hurt their profit margins. They had to increase prices, and not all customers were willing to pay more. But Patagonia stuck to their guns. They believed in the long-term benefits for the environment and their brand reputation. Over time, they gained a dedicated customer base that valued their commitment to sustainability—customers who were willing to pay for quality and ethics. In the end, this decision paid off, proving that prioritizing long-term values and goals can lead to lasting success.

So, how can you apply this wisdom in your own life or business? First, identify your core values and long-term goals. Think about what really matters to you or your company. Then, make decisions that align with these values, even if it means a temporary setback. It’s like planting a tree. You won’t get shade immediately, but with time and care, it will grow into something substantial and beneficial.

Imagine this scenario: You’re running a small coffee shop. You decide to source fair-trade coffee beans, which are more expensive. Initially, you might lose some customers who prefer cheaper options. But over time, you attract a loyal customer base that appreciates your ethical stance. They start spreading the word, and soon, your shop becomes known not just for great coffee, but for standing for something meaningful. It’s about playing the long game.

In another light, think about your personal growth. Imagine you decide to go back to school to pursue a degree that will advance your career. It’s going to be tough. You’ll have less free time and might even have to cut back on work hours. In the short term, your finances might take a hit. But in the long run, the degree could open up new job opportunities and lead to a better, more fulfilling career.

Life isn’t always about the quick wins. Sometimes, the best decisions are the ones that hurt a little now but lead to bigger, better things in the future. So, next time you’re faced with a decision, think about the long term. What will bring you closer to your ultimate goals? What aligns with your values? Make those choices, even if they’re tough. Your future self will thank you.