"Les entreprises qui suivent le mouvement du "moi aussi" n'ont pas très bien réussi avec le temps."

Think about it: when companies just copy what others are doing, they don't really stand out. The main idea here is pretty simple—businesses that merely imitate others without bringing anything fresh to the table tend to struggle in the long run. They might find some short-term success, but they typically lack the unique spark that creates lasting impact.

Historically, there have been countless examples of this. Consider the tech boom of the late 1990s and early 2000s. Remember how so many companies rushed to launch their own social networks after Facebook gained traction? Most of those "me-too" platforms—think MySpace clones—fizzled out. They didn't offer anything new or exciting enough to draw users away from what Facebook was already providing.

Let's dive into a real-life example to illustrate this. Take the smartphone market. Apple launched the iPhone in 2007, and it was revolutionary. Shortly after, countless companies released similar devices. Some, like Samsung, managed to carve out their niche by innovating with features like the Galaxy Note's large screen and stylus. Others, however, just made forgettable copies. Remember the BlackBerry Storm, which tried to mimic the iPhone's touchscreen? It failed miserably because it didn't bring anything truly innovative to the table. Users noticed its lack of originality and technical issues, so they stuck with devices that were leading in design and functionality.

So, how can you apply this wisdom in your own life or business? Don't just follow the crowd. If you see a trend that everyone is jumping on, take a step back and think about how you can do it differently. What's your unique angle? What value can you add that no one else is offering? It’s all about bringing something new and valuable to the table.

Now, imagine you're at a coffee shop with a friend, and they're thinking of starting a new line of fitness wear. They’re super excited because they see how well Lululemon is doing and want to jump on that bandwagon. You tell them, "Hold up, buddy. Instead of just copying Lululemon, why not think about what's missing in the market? Maybe there's a niche for eco-friendly, sustainable workout gear that's also stylish. Or perhaps tech-integrated clothing that tracks your workout metrics." By encouraging them to think outside the box, you're steering them away from the "me-too" trap and towards innovation.

Think of it like baking cookies. If everyone’s making chocolate chip cookies, and you do the same, sure, yours might be good—but they won't stand out. But if you add a twist, like using a unique ingredient or creating a new flavor, suddenly people are talking about your cookies, not just another chocolate chip batch.

Remember, standing out requires a bit of courage and creativity. Don't just follow the path everyone else is on—find your own way and walk it with confidence. Your unique contributions are what will make you memorable and successful in the long run.