"Parfois (souvent en réalité) dans les affaires, vous savez où vous allez, et quand c'est le cas, vous pouvez être efficace. Mettez en place un plan et exécutez-le. En revanche, errer dans les affaires n'est pas efficace... mais ce n'est pas non plus aléato"

Business is a lot like going on a road trip. When you have a clear destination, you can plan your route, pack the necessary supplies, and head straight for your goal. You minimize detours, save time, and know for sure when you’ve arrived. On the flip side, sometimes you don’t know exactly where you’re going. You might be exploring new territories, testing out new ideas, or waiting for the right opportunity to present itself. This wandering isn’t about aimlessly drifting—it's guided by your instincts, your experience, and those little nudges that tell you you’re on the right path.

This idea has been around for a while. Business giants like Steve Jobs often talked about intuition and gut feeling. Jobs didn’t always have everything mapped out, but he trusted his instincts and let them guide Apple through uncharted waters. This quote likely comes from someone who understands the balancing act between meticulous planning and intuitive exploration in the business world.

Let’s bring this concept to life with a real-world example. Imagine you’re the founder of a startup tech company. You’ve got a solid product, a dedicated team, and a vision for the future. Initially, your goal is clear: develop the product, attract users, and scale the business. This phase is all about efficiency—setting milestones, meeting deadlines, and executing the plan.

But what happens when you hit a plateau? Maybe the market isn’t responding as expected, or perhaps new competitors are shaking things up. Now, you’re in uncharted territory. You don’t have a new detailed plan because the situation is evolving. Instead, you start exploring. You try different marketing strategies, test out new features, and listen closely to user feedback. You’re not wandering aimlessly; you’re guided by your gut, your hunches, and the data you collect along the way.

Here's some practical advice. When you know where you’re headed, be as efficient as possible. Break down your goals into actionable steps, set deadlines, and measure your progress. But don’t be afraid to embrace the wandering when necessary. Trust your instincts, stay curious, and be open to new opportunities. It’s a dance between strategy and serendipity.

Now, picture this: You’re an artist working on a new painting. You start with a sketch, knowing exactly what you want to create. You mix the colors, choose the brushes, and begin with decisive strokes. As you progress, you hit a point where the original vision no longer feels right. Instead of sticking rigidly to your plan, you step back, look at the painting from different angles, and let your intuition take over. You experiment with colors, add unexpected elements, and allow the painting to evolve organically. In the end, you create something more beautiful and unique than you initially imagined.

In business, as in art, both planning and wandering have their place. The key is knowing when to switch from one mode to the other. When you’ve got a clear goal, be efficient and execute with precision. But when the path ahead is uncertain, trust your instincts, and let your curiosity guide you. It’s this blend of certainty and exploration that can lead to truly remarkable outcomes.