"همیشه بهتر است مردم را شگفت زده کنید و انتظارات آنها را تغییر دهید تا اینکه دقیقاً همان چیزی را که فکر می‌کنند شما می‌توانید انجام دهید، به آنها بدهید."

Changing people's expectations can be incredibly powerful. At its core, this quote tells us that surprising others and defying their assumptions can be more impactful than delivering what they already anticipate. Instead of doing what's expected, try to do something unexpected—it catches attention and leaves a lasting impression.

Historically, this idea has been embraced by many innovators and leaders. Take Steve Jobs, for example. In the early 2000s, when people thought phones were just for calls and texts, Jobs introduced the iPhone—a device that revolutionized the entire tech industry. No one saw it coming, and it completely changed how we think about mobile technology. It's a classic case of shocking the world and exceeding expectations.

Let’s bring this concept into a more personal context. Imagine you're working on a team project at work. Everyone knows you as the "data guy"—the person who crunches numbers and presents stats. But what if, during your next presentation, you not only showcase the numbers but also tell a compelling story with them? Paint a vivid picture of how the data impacts real-life scenarios. Suddenly, you’re not just the data guy; you’re a storyteller who can turn dry statistics into meaningful narratives. You've surprised your colleagues, and they’ll remember it.

So, how can you apply this wisdom in your own life? First, identify an area where people have specific expectations of you. Maybe you're known for always playing it safe or sticking to familiar routines. Then, think about how you can break that mold. This doesn't mean you need to do something outlandish—just something different enough to make people take notice. If you’re always the quiet one in meetings, speak up with a bold idea. If you’re known for your straightforward reports, add a creative twist.

Now, let’s dive into a relatable story to bring this all home. Picture a high school student named Alex. Alex is known for being a decent, average student—nothing extraordinary. Every year, he turns in solid reports and gets good grades, but no one really expects anything remarkable from him. One day, Alex decides he’s tired of being predictable. For his next history project, instead of the usual essay, he creates a short documentary film. He interviews local historians, uses old photos, and even includes re-enactments. When he presents it, the class is stunned. The teacher, who expected a typical report, is blown away by the effort and creativity. Alex not only gets an A but also earns a reputation as someone capable of more than anyone thought.

By defying expectations and delivering the unexpected, Alex changes how people see him. That's the power of shocking people. It's not just about surprising them—it's about redefining what's possible for you. So next time you’re about to do what's expected, think about how you can add that extra twist. It might just be the thing that sets you apart.