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"Don't spend too much time planning; release early and often. Some things will work, others won't. Refine and move forward, and above all, forget the money; just make sure you love what you're doing"

Kevin Rose
Kevin Rose Entrepreneur
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Quote meaning
Imagine you're sitting in a cozy coffee shop, the aroma of fresh brew filling the air. Your friend across the table leans in, eyes sparkling with excitement, and says, "Hey, don’t spend too much time planning! Just get things out there. Some stuff will work and some won't, but you'll figure it out. And really, don’t stress about the money. Just love what you’re doing."

The essence of this advice is simple: stop overthinking and start doing. It’s all about action over endless planning. Think of it as a way of living or working where you're constantly in motion, tweaking and improving as you go. The heart of this is passion—if you love what you’re doing, the rest will follow.

Back in the day, this mindset was practically revolutionary. Take the early tech industry, for example. In the 1970s and 80s, pioneers like Steve Jobs and Steve Wozniak were throwing together computers in their garages. They didn’t wait for everything to be perfect. They built, launched, received feedback, and kept iterating. Their passion for technology and innovation drove them more than any initial financial considerations.

Picture a small bakery in your neighborhood. The owner, Maria, starts by baking a few cakes and cookies – her grandmother’s recipes. She’s not sure which ones will be popular, but she doesn’t wait until she has everything perfect. She opens her doors and lets the customers decide. Some cakes are a hit; others not so much. But Maria listens to feedback, adjusts her recipes, and keeps baking. Over time, she fine-tunes her offerings based on what people love. And you can see the joy in her eyes every day because she genuinely loves baking.

If you’re pondering how to apply this to your own life, start with whatever project you're passionate about. Got a business idea? Start with a simple version and put it out there. Love writing? Launch that blog and share your stories. The key is to take the first step, even if it's small, and not get bogged down in endless planning. Every step forward gives you real-world data you can use to refine and improve.

Now, let’s bring it closer to home with a relatable scenario. Imagine you’re an aspiring photographer. You’ve got some ideas about what you want to shoot but aren’t sure if anyone will like them. Instead of planning every little detail of the perfect photoshoot, you decide to grab your camera and just start taking pictures. You post your photos on social media and get immediate feedback. Some shots are a hit, others not as much. You learn, you adapt, and you keep shooting. Over time, you find your style and build a loyal following. And through it all, your love for photography keeps you going, not the likes or the money.

In short, the advice is loud and clear: act now, refine later, and let passion drive you. Sure, planning has its place, but don’t let it paralyze you. Release your work into the world, learn from the experience, and keep moving forward. And above all, ensure that whatever you’re doing, it’s something you love. Because when you’re passionate about your work, it doesn’t just become easier—it becomes a joy. And that’s the real magic.
Related tags
Entrepreneurship Innovation Iteration Lean startup Motivation Passion Productivity Startup Success Work ethic
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