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"أفضل ميزة هي ميزات أقل"

Kevin Systrom
Kevin Systrom Entrepreneur
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Sometimes, simplicity is the ultimate sophistication. When we talk about the best feature being less features, we’re essentially emphasizing the importance of focusing on what truly matters and cutting out the noise. You know how it is when you’re using a new app and there's so much going on that you can't figure out the basics? That’s what we’re trying to avoid here—overcomplicating things.

Historically, this idea has roots in the concept of minimalism, which has been championed by various artists, designers, and tech innovators. Think about Apple. Steve Jobs was a huge proponent of simplicity. When the first iPhone came out in 2007, it was revolutionary not just because it was a smartphone, but because it stripped away unnecessary features and focused on creating a seamless user experience. People didn't need a manual to figure it out—everything was intuitive.

Here's a real-life example to drive the point home. Imagine you’re designing a website. You want it to be the best out there, so you start adding all these cool features—pop-up videos, chatbots, interactive maps, the whole shebang. But then, you launch it, and users find it confusing. They’re bombarded with too much information and too many options, and as a result, they leave the site rather than exploring it. Now, if you had focused on just a few core features—like a clean layout, easy navigation, and fast loading times—your users would likely have had a much better experience.

So, how do you apply this wisdom? Start by identifying the core purpose of whatever it is you're working on. What’s the essential function? What do users absolutely need? Focus on perfecting those elements before adding anything extra. And even then, be ruthless about what you include. Ask yourself—is this feature really adding value, or is it just complicating things?

Let’s imagine a scenario. Picture yourself planning a party. You want it to be memorable, so you think of all these elaborate things you could do—hiring a live band, setting up a photo booth, organizing a fireworks display. But then you remember that the best parties you’ve been to weren’t fancy—they were fun because of good company, good food, and a relaxed atmosphere. So, you decide to focus on those three elements. You invite your closest friends, set up a simple but tasty buffet, and maybe have a little music playing in the background. Guess what? Your party turns out to be a hit, not because it had all the bells and whistles, but because you focused on what really mattered.

In summary, embracing simplicity doesn’t mean making things basic or boring. It means honing in on what’s essential and making sure those elements shine. The next time you're tempted to add more features, think about whether they’re really necessary. Sometimes, the best feature really is less features.
Related tags
Creativity Design philosophy Efficiency Essential Focus Innovation Minimalism Product design Simplicity User experience
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