"بهترین محصولات جهان دارای نقطه‌نظر هستند بدترین محصولات هیچ نقطه‌نظری ندارند"

The essence of this quote is simple: the most successful products stand out because they have a clear, distinct perspective. They aren't just there to serve a generic purpose; they reflect a unique vision. On the other hand, the least effective products lack personality or direction and end up blending into the background, forgotten.

Historically, this idea has always been around but has become more pronounced in today's saturated market. Think about Steve Jobs and the way he talked about Apple's products—they weren't just gadgets; they were statements about simplicity, elegance, and innovation. This mindset drives a company's success, setting its products apart from the competition.

Let me give you a real-life example. Consider Tesla. It's not just another car manufacturer; it's a brand with a mission to accelerate the world's transition to sustainable energy. Every Tesla car is a reflection of this vision. When you see a Tesla, you don't just see a vehicle; you see a statement about the future of transportation. This clear, unwavering point of view has propelled Tesla to the forefront of the electric car industry.

So, how can you apply this wisdom? If you're creating something—whether it's a product, a service, or even content—infuse it with a distinct perspective. Ask yourself: what do you stand for? What problem are you solving, and how are you different from the rest? Make sure your vision is clear and consistent. Don't try to be everything to everyone. Instead, focus on what makes you unique and lean into it hard.

Imagine you're a chef opening a new restaurant. You could play it safe, serving up the same old dishes everyone else is making. But what if you took a stand? What if you decided your restaurant would focus solely on plant-based fine dining with a zero-waste philosophy? Not only does this give your restaurant a unique angle, but it also attracts patrons who share your values and are excited about your vision.

Here's a relatable story to drive the point home. Picture two friends, Jane and Mike, each starting a coffee shop. Jane's shop, "Brew & Blend," tries to cater to everyone. She offers a bit of everything—espresso, drip coffee, tea, smoothies, sandwiches, pastries—thinking she'll attract a wider audience. But without a clear focus, her shop looks just like countless others. Mike, on the other hand, opens "Dark Roast Haven." He specializes in dark roast coffee and nothing else. His shop decor is all about the rich, bold aesthetic of dark coffee beans, and he even hosts small workshops on the art of dark roasting.

Over time, "Dark Roast Haven" develops a loyal customer base. People who love dark roast coffee go out of their way to visit, and they spread the word because it's a unique experience. Meanwhile, "Brew & Blend" struggles to build a consistent customer base. People come and go, but it doesn't offer anything memorable to keep them coming back.

The takeaway? Whether you're brewing coffee or building cars, a clear point of view isn't just a nice-to-have—it's essential. It helps you stand out in a crowded market and connects you with people who resonate with your vision. So, next time you're working on a project, ask yourself: what's my point of view? And don't be afraid to let it shine through.