"Les bons produits se vendent seuls"

When you come across a product that’s truly amazing, you don’t need a billboard or a fancy commercial to tell you to buy it—you just know. Think about your favorite gadget, like a smartphone or a kitchen tool that's just perfect. You didn’t need to be convinced with flashy ads; you saw it, recognized its value, and wanted it immediately. This is the core idea here: when something is genuinely great, it doesn't need an over-the-top sales pitch. Its value and utility speak louder than any marketing campaign ever could.

Historically, this idea has roots in companies that have prioritized quality and innovation. Take Apple, for instance. When the first iPhone was released in 2007, it didn’t need a hard sell. The product was so revolutionary that word of mouth and its sheer functionality did the marketing. Steve Jobs understood this, which is why their advertising was more about showcasing the product's capabilities rather than pushing it aggressively.

A vivid example of this in action would be the rise of Tesla. People buy Teslas not just because they’re electric cars, but because they’re fantastic vehicles. The company's focus on performance, safety, and cutting-edge technology means that their cars essentially sell themselves. A friend of mine who bought a Tesla Model 3 shared how they didn’t even consider other brands once they experienced the car’s autopilot feature and sleek design. The product’s excellence was evident, making the decision a no-brainer.

If you’re trying to apply this wisdom, focus on making whatever you’re offering the best it can be. Whether you’re developing an app, cooking a meal, or selling handmade jewelry, pour your heart into creating something that truly stands out. Invest in quality materials, refine your skills, and prioritize user experience. When you make something genuinely remarkable, people will notice. They’ll talk about it, recommend it to friends, and before you know it, your product is practically selling itself.

Imagine you’re launching a small bakery. Instead of spending all your savings on advertisements, put that money into sourcing the finest ingredients. Perfect your recipes until each pastry and loaf is irresistible. When customers taste your bread and find it’s the best they’ve ever had, they’ll spread the word. Soon, you won't have to chase customers—they’ll come to you, drawn by the undeniable quality of what you’re offering.

Think about how you choose products in your own life. You probably have a few favorites that you discovered not because of relentless advertising, but because they were simply excellent. That’s the magic of great products. They create their own buzz. They have a way of finding their audience without needing to scream for attention.

So, next time you’re working on something, ask yourself: “Is this the best it can be? Would I rave about this to my friends?” If the answer is yes, you’re on the right track. Focus on excellence, and let the product do the talking. It’s a strategy that’s as timeless as it is effective, and it’s one that has stood the test of time for a reason.