"ببساطة: نحن لا نبني الخدمات لكسب المال؛ نحن نكسب المال لبناء خدمات أفضل"

The central idea here is that the primary goal isn't to make money for its own sake. Instead, money is a means to an end—building and improving services. It flips the usual perspective of business on its head. Instead of focusing on profits first, this approach prioritizes creating valuable services, with profitability as a secondary benefit that enables further enhancement.

This idea was famously articulated by Mark Zuckerberg, the co-founder of Facebook, during its early days. At a time when tech companies were often accused of prioritizing revenue over user experience, Zuckerberg emphasized that the focus should be on creating a great service. The money they earned subsequently would then be reinvested into making that service even better.

Think about Google, for instance. When Google started, there were already numerous search engines out there. But Google's founders, Larry Page and Sergey Brin, weren't primarily driven by the desire to make money. They had a vision of building a search engine that provided the best, most relevant results. Their focus was on perfecting the user experience. Over time, because they built such a valuable service, they found ways to monetize it—through AdWords and other innovations. But the money they made was continually funneled back into improving their services, be it search algorithms, new products like Gmail, or even ambitious projects like self-driving cars.

Now, you might wonder how to apply this in your own life or business. Let's say you're starting a small bakery. If your sole focus is on making money, you might cut corners—using cheaper ingredients or skimping on customer service. But if you flip that and focus on crafting the most delicious pastries and providing a warm, inviting experience for your customers, you create something valuable. You build a loyal customer base. The profits will follow, and you can reinvest them in your business, maybe by adding new items to your menu or upgrading your space. It's about creating a cycle of improvement.

Picture this: imagine a young software developer named Alex. Alex decides to create an app to help people manage their daily tasks more efficiently. Instead of focusing on how to monetize the app from day one, Alex pours energy into making it intuitive and user-friendly. The app gains traction because it genuinely helps people. As Alex starts making money, rather than pocketing it all, the earnings are used to add new features—maybe a calendar integration, or a way to collaborate with colleagues. Users are happy, the app keeps improving, and eventually, it might even become the go-to productivity tool in its niche.

The takeaway here? Focus on creating value first. Think about what you're offering and how it can genuinely help or delight others. When you prioritize that, the money you need to keep growing will naturally follow. And when it does, don't just stash it away—use it to make what you offer even better.

In the end, it's all about the long game. It's about seeing beyond immediate gains and thinking about sustained growth and improvement. Whether you're a budding entrepreneur, a creative artist, or even someone working a nine-to-five, prioritizing the value you create can transform not just your success, but the impact you have on the world around you.