"ما شرکت را اداره می‌کنیم تا به افراد بیشتری خدمت کنیم"

At its core, this quote is all about putting people first. It's a reminder that the ultimate goal of a company should be to benefit and provide value to its customers. Instead of just focusing on profits, growth, or market domination, the emphasis is on serving the needs and desires of the people who use the company's products or services.

Historically, this sentiment has been echoed by many successful business leaders. Think about Henry Ford—when he introduced the Model T, his mission was to make automobiles accessible to the average person, not just the wealthy elite. By focusing on serving more people, Ford revolutionized the automotive industry and built a legacy that lasts to this day.

Now, let’s talk about a real-life example to bring this idea home. Picture a local bakery. It started as a small shop catering to the immediate neighborhood. Over time, the bakery’s owner noticed that people from surrounding areas were coming in because they couldn’t find high-quality, fresh bread where they lived. Instead of just basking in the increased business, the owner decided to open a few more locations in those underserved areas. By focusing on serving more people, the bakery not only expanded its customer base but also filled a genuine need in the community. This approach created loyal customers and a thriving business.

So, how can you apply this wisdom in your own life or business? Start with empathy. Really listen to what people need. Don't just assume—or worse, guess—what your customers want. Engage with them, ask questions, and pay attention to their feedback. This can help you to better understand their needs and how you can meet them. Next, think about ways you can expand your reach. Is there a market segment you haven’t tapped into yet? Are there people who could benefit from your product or service, but you haven’t reached them yet?

Imagine you’re a freelance graphic designer. You’ve built a steady stream of clients, but you want to grow. Instead of just increasing your rates or taking on more projects, consider how you can serve more people. Maybe you can offer an online course teaching basic design principles for small business owners who can’t afford a designer. Or you could create affordable templates that people can use to create their own marketing materials. By thinking about how to serve more people, you’re not just making more money—you’re making a bigger impact.

Here’s a relatable story to illustrate this concept. Think about Sarah, who runs a small coffee shop. She’s got a steady flow of regulars, but she wants to grow. Instead of just raising prices or squeezing more tables into her cozy space, she starts paying attention to her customers. She notices that many of them are young professionals who work remotely. So, she sets up a few quiet workstations with power outlets and offers a discount for customers who buy a drink and stay to work. This small change draws in more of the remote work crowd, serving their needs and boosting her business. Sarah didn’t just aim to make more money—she aimed to serve more people.

So next time you're thinking about growth, whether in business or life, shift your focus. Think about how you can serve more people. It’s a win-win.