"مهمترین نکته در استراتژی این است که از داشتن یک موقعیت استراتژیک واضح و روشن اطمینان حاصل کنید"

Having a really clear strategic positioning is the heart of any successful strategy. Imagine you're building a business. The first thing you need to figure out is where you want to stand in the market. It’s like going on a road trip—you've got to know your destination before you can plan the route. Without a clear position, you’ll end up wandering aimlessly, and so will your business.

This idea isn’t new. It’s been around since businesses started competing in markets. In the 1980s, Michael Porter, a Harvard Business School professor, emphasized the importance of strategic positioning. He argued that companies thrive or dive based on how well they position themselves. This wasn’t just academic talk—real businesses were either crushing it or crashing based on their strategic clarity.

Now, let’s look at an example to see this idea in action. Think about Apple in the early 2000s. Back then, they were just another tech company trying to survive in a crowded field. But Steve Jobs had a vision. He didn’t want Apple to just be another tech company. He wanted Apple to be seen as the leader in innovative and stylish consumer electronics. So, they positioned themselves as the go-to brand for beautifully designed, user-friendly gadgets. The iPod, iPhone, and MacBook weren’t just products; they were statements. They shouted, “We’re different, and we’re better.” And it worked. Apple didn’t just survive—they dominated.

So, how can you apply this wisdom? Start by asking yourself some key questions. What makes you unique? What do you offer that no one else does? Think about your strengths and how they align with what your market needs. Then, communicate that clearly and consistently. Whether it’s through your marketing, customer service, or product design—everything should scream your unique position.

Imagine you’re starting a local coffee shop. The area already has a Starbucks and several other local cafes. What makes yours different? Maybe you decide to focus on sustainability, using only locally-sourced, organic ingredients and eco-friendly packaging. That’s your strategic position. Now, everything you do—from your menu design to your social media posts—should highlight this commitment. Customers who care about the environment will flock to you because you’ve made your position crystal clear.

I remember a friend who started a fitness coaching business. Initially, she tried to cater to everyone—athletes, seniors, kids, you name it. But she ended up spreading herself too thin and not really connecting with any specific group. Then she narrowed her focus. She realized her passion was helping busy moms get fit. She tailored her programs specifically for them, offering quick, effective workouts and flexible scheduling. Her business took off because she had a clear, strategic position. Busy moms knew exactly where to go for fitness help that fit their hectic lives.

In the end, having a clear strategic position isn't just a business tactic—it’s a foundation. It’s what gives everything else direction and purpose. So, next time you’re planning a strategy, make sure you know exactly where you want to stand. It’s like having a map for your journey. You wouldn't start driving without knowing where you're headed, right?

So, grab that metaphorical map, figure out your destination, and watch your strategy fall into place. Happy strategizing!