"品質やコストといった次元での競争は、相互に破壊的であり、持続可能な優位性の創出にはつながらない。"

Simplified Meaning:

When businesses try to outdo each other by simply lowering prices or improving quality, it can be harmful for everyone in the long run. Instead of gaining an edge, companies might just end up in a price war, which can hurt their profits and make it hard to maintain high standards. For example, imagine two restaurants in a small town that keep cutting menu prices to attract more customers. Eventually, they might both struggle to make enough money to stay open because their expenses remain the same while income drops. This kind of competition doesn’t help them build a strong, lasting business because it focuses on short-term wins rather than long-term growth. For a more sustainable advantage, businesses should focus on creating unique value that others can't easily copy. Instead of just making cheaper or slightly better products, they could offer something different, like exceptional customer service, a unique product line, or an amazing brand experience. By doing this, they can attract loyal customers who appreciate these special aspects and are less likely to switch to competitors. For example, Apple doesn't just make phones; they offer a whole ecosystem of products and services with a strong, recognizable brand, which keeps customers coming back. Individuals can apply this idea in their own lives by focusing on their unique strengths and talents rather than just trying to outdo others in common areas. This way, they can build a more lasting and satisfying personal or professional success.