"戦略の基本原則は、技術や変化の速度に関わらず、永続的です。"

Strategy is timeless. At its core, strategy is about having a plan and making decisions that help achieve long-term goals. It's kind of like navigating a ship; no matter how advanced the technology gets, you still need to know where you're going and how to get there.

This idea has roots in ancient history. Think about military generals from thousands of years ago. They didn't have drones or satellites, but they understood the importance of positioning, knowing their enemy, and making calculated moves. Fast forward to today, and CEOs of tech companies are doing something very similar. They might use data analytics and AI, but the foundation of their strategy—making smart choices, planning ahead, and understanding the competition—remains the same.

Let's look at a real-life example. Take Apple, for instance. Back in the 1990s, Apple was struggling. They were losing market share and their products weren’t selling well. Then, Steve Jobs returned to the company in 1997. He didn't just throw more technology at the problem. Instead, he focused on a clear, simple strategy: create great products that people love. This meant cutting down on the number of products, improving design, and focusing on quality. Despite all the technological advancements since then, Apple's core strategy hasn't changed. They still prioritize design, user experience, and innovation. And it works—just look at their success today.

So, how can you apply this wisdom in your own life? First, don't get too caught up in the latest trends or technologies. Sure, they can be helpful, but they're just tools. Focus on your goals and the best way to achieve them. Think about the basics: What are you trying to achieve? Who are you up against? What's the best way to get there? Keep these questions in mind, and you'll stay on the right track, no matter how things change around you.

Now, imagine this scenario. You're starting a small business. Maybe it's a bakery, something you've always dreamed of. You're excited about all the new technology—online ordering systems, social media marketing, high-tech ovens. But before you dive into all that, take a step back. What is your goal? To make the best pastries in town? To create a cozy space where people love to hang out? Focus on that. Plan your strategy around it. Maybe it means perfecting your recipes and creating a warm, inviting atmosphere. The technology can support your strategy, but it shouldn't define it.

In the end, the principles of strategy are like an old friend. They're reliable, always there to guide you, no matter what's happening in the world. Whether you're a general on the battlefield, a CEO in a boardroom, or someone chasing their dreams, remembering the basics of strategy can help you navigate through the noise and stay focused on what truly matters. So next time you're feeling overwhelmed by change, just remember: strategy is your anchor.