"اگر می‌خواهی به جایی برسی باید بدانی که کجا می‌خواهی بروی و چگونه به آنجا برسی سپس هرگز هرگز هرگز تسلیم نشو"

If you want to achieve something meaningful in life, you need to have a clear vision and a solid plan. First, you need to know exactly what your goal is—where you want to go. Once you have that clear destination in mind, you need to map out the steps to get there. And then, the real magic happens when you commit to never giving up, no matter how tough things get.

Let’s take a moment to think about why this advice matters. Back in the mid-20th century, Winston Churchill—facing one of the most challenging times in history during World War II—famously told his countrymen to "never give in." This wasn’t just a hollow motivational speech. It was a call to perseverance, a reminder that even in the darkest times, clarity of purpose and relentless tenacity can lead to victory.

Now, let’s think about a real-life example. Picture an entrepreneur named Sarah. Sarah has a dream of opening her own bakery. She’s been obsessed with the idea ever since she was a kid, helping her grandmother bake cookies in the kitchen. But dreaming isn’t enough. Sarah needs to get specific. She decides that her goal is to open a bakery that specializes in gluten-free pastries—something unique in her town.

Next, she drafts a detailed plan. She researches the best locations, writes a business plan, secures funding, and learns about marketing. But as you can guess, things don’t go smoothly. Maybe her first choice for a store location falls through, or she struggles to get the recipes just right. But Sarah remembers the crucial part of the advice: never, never, never give up. She adjusts her plans, finds a new location, and keeps tweaking her recipes until they’re perfect.

Applying this wisdom in your own life can be transformative. Start by asking yourself, “What do I really want?” Be specific. Vague goals like “I want to be successful” won’t cut it. Maybe you want to run a marathon or write a book. Once you have your goal, break it down into actionable steps. If it’s running a marathon, your steps might include getting a good pair of running shoes, finding a training plan, and setting a running schedule. And here's the kicker—commit to sticking with it, no matter what. There will be days when it’s tough, when you feel like giving up. But remember Sarah and her bakery, or Churchill’s wartime resolve. Keep pushing forward.

Imagine you’re sitting in a coffee shop with a friend, and they’re telling you about their dream to start a photography business. They’re passionate but unsure about how to make it happen. You share this advice with them. Encourage them to envision exactly what they want their business to look like—what type of photography they’ll specialize in, who their ideal clients are. Help them brainstorm the steps they need to take—buying equipment, building a portfolio, marketing themselves. And most importantly, remind them not to give up. There’ll be setbacks, sure. But if they keep their eyes on the prize and stay relentless, they’ll get there.

So, whether you’re aiming to start a business, complete a marathon, or any other goal, remember: get a clear vision, plan your steps, and never, never, never give up. It’s not just good advice—it’s the kind of wisdom that can change your life.