"بهترین روش‌های امروز به بن‌بست‌ها منتهی می‌شوند بهترین مسیرها جدید و ناآزموده‌اند"

The main message here is pretty straightforward: what works well today might not be the best solution tomorrow. The most effective approaches, the so-called “best practices” we often rely on, might become obsolete. To find the best way forward, we must be willing to explore uncharted territory and try new things.

Historically, this idea probably emerged because of the rapid pace of change in our world. Think about the technology industry. Just a couple of decades ago, the “best practice” for storing data was on physical servers. Companies invested millions into these huge data centers. Fast forward to now, and cloud storage has revolutionized the way we handle data. Those old practices? They’re practically antiques.

Take a real-life example of how this plays out: Netflix. Originally, Netflix followed a best practice by mailing DVDs to customers. It was a successful model inspired by the likes of Blockbuster. But they didn't stop there. They explored streaming content over the internet—a bold move at the time since high-speed internet wasn’t as ubiquitous. They even ventured into creating their own content. They stepped away from best practices and pioneered new paths, which then transformed them from a DVD rental company into a streaming giant and content creator.

So, how can you apply this wisdom in your own life? First, question the status quo. Just because something is working now doesn’t mean it’s the ultimate solution. Second, be willing to experiment. Try new approaches, even if they seem risky or unconventional. Third, be open to failure. Not every new path will lead to success, but each one will teach you something valuable.

Here’s a story to bring this all home: Imagine you run a small bakery. Your best-selling product is a classic chocolate cake. Everyone loves it, and business is good. But competition is fierce, and new bakeries are constantly opening up around you. What if you stuck only to your chocolate cake? You might maintain your loyal customer base, but you’d miss out on potential growth.

Instead, you decide to shake things up. You experiment with vegan and gluten-free options. Initially, the results are mixed. Some experiments flop. But then, your gluten-free cupcakes become a hit. You attract a whole new group of customers who previously couldn’t enjoy your treats. By stepping away from your established best practice, you carve out a unique niche for your bakery.

In summary, remember that sticking only to what’s tried and true can limit your potential. Embrace innovation, be fearless in your experimentation, and always keep an eye out for new opportunities. Your best path forward might be one you haven’t even considered yet.