"ビジネスのすべての瞬間は一度しか起こりません"

The quote means that in business, every event, decision, or opportunity is unique and won’t repeat itself in exactly the same way. Think about it like this: you know how they say you can never step into the same river twice? That’s the idea here—business is a moving target, always changing, always evolving.

Let’s rewind to the dot-com bubble in the late 1990s. The internet was new, exciting, and full of potential. Companies were popping up left and right, and investors were throwing money at anything with a “.com” in its name. It was a gold rush, a unique moment in time that couldn't be duplicated. When the bubble burst, it taught everyone a crucial lesson about overvaluing unproven business models—one that couldn't be repeated because the exact conditions leading up to it were unique.

Now, let's talk about a real-life example. Picture Steve Jobs in 2007 unveiling the first iPhone. The excitement and anticipation were palpable. The market was ripe for disruption, and Jobs had a vision that was both revolutionary and perfectly timed. That moment, that launch, changed the tech world forever. Could someone else launch a new phone now? Sure. But it wouldn't be the same. The timing, the market conditions, the technology—everything was unique to that moment.

So how can you apply this wisdom to your own business life? First, be present. Recognize that every opportunity is unique. If a fantastic opportunity comes your way, don’t assume you’ll get the same chance again. Second, act decisively. Analyze the situation, make your decision, and move forward. Don’t spend forever second-guessing yourself. Finally, learn from every experience. Each unique moment teaches you something new—absorb those lessons, and you’ll be better prepared for the next big thing.

Imagine you’re at a small start-up. You get wind of a major potential partnership that could catapult your company into the big leagues. The opportunity is there, but it’s risky. You might think, “Well, if we miss this one, another will come along.” But what if it doesn’t? What if this partnership is the key to your company’s future? You need to evaluate the risks, sure, but also act on the recognition that this precise opportunity won’t come again.

Think about catching a wave while surfing. You see the swell approaching, you feel the tension and the potential. You can’t hesitate—you’ve got to paddle and commit. If you miss it, that exact wave is gone, and the next one won’t be the same. It might be better, it might be worse, but it won’t be the one you just missed.

In the end, it’s all about embracing the uniqueness of every moment. Businesses, like life, don’t offer do-overs. Recognize the singularity of each situation, make your move, and learn as you go. That’s how you navigate the ever-changing waters of business. So next time you’re faced with a big decision, remember—you’ve only got one shot at this moment. Make it count.