"十分に良い製品がなければ、成長ハック、優れたマーケティングアイデア、または営業チームが長期的にあなたを救うことはできません。"

The main point here is pretty straightforward: no matter how clever your marketing tricks are or how talented your sales team is, if your product isn't good enough, you're not going to succeed in the long run.

Let's add some context to that. This idea likely comes from someone who's been around the block a few times in the business world—maybe a seasoned entrepreneur or a marketing guru. They've probably seen countless startups and companies try to outsmart the market with flashy campaigns and aggressive sales tactics. And while those things can give you a temporary boost, they won’t keep you afloat forever if what you’re selling isn’t up to par.

Think about it—ever bought a product because of a killer ad, only to be disappointed by its actual performance? Remember the Fyre Festival? It was marketed as the most luxurious music festival ever. Influencers hyped it up like crazy. People bought insanely expensive tickets. But when attendees arrived, they found themselves in a disaster zone with FEMA tents instead of luxury villas and no bands in sight. The hype was massive, but the product was a complete disaster. The result? Lawsuits, scandal, and a couple of guys in jail.

So, how do you take this wisdom and apply it to your own ventures? First, focus on your product. Listen to customer feedback. Test it rigorously. Make improvements wherever necessary. It doesn’t matter how amazing your sales pitch is if the product doesn’t meet expectations. Think like Steve Jobs—he was obsessed with making Apple products not just good, but the best. And people noticed. They became loyal customers, not because of flashy ads, but because the products delivered on their promises.

Now, let's imagine you're launching a new app. You’ve got a fantastic marketing plan. The budget is set, and you’ve hired the best influencers to talk about it. On launch day, you see a spike in downloads. But then, the reviews start coming in. Users are complaining about bugs, crashes, and missing features. They’re uninstalling faster than they downloaded. Your marketing got them in the door, but the product pushed them right back out.

Instead, picture this: before you even think about marketing, you spend extra time refining your app. You beta test it with a small group of users, gather feedback, and make improvements. By the time you're ready to launch, your product is solid. The influencers still do their thing, but now, when users download the app, they’re impressed. They leave good reviews. They tell their friends. Your user base grows organically. That’s the power of having a great product.

In short, make sure what you’re offering is actually worth buying. Don’t rely solely on the hype. Build something that stands on its own merit. Because at the end of the day, the real measure of success isn’t how many people you can get to buy your product once, but how many come back for more.