"نگران ارزان‌ترین راه برای انجام دادنش یا سریع‌ترین راه برای انجام دادنش نباش... فکر کن 'بهترین و شگفت‌انگیزترین راه برای انجام دادنش چیه'."

At its heart, this quote is urging you to approach tasks with a focus on quality and excellence, rather than just cost or speed. It's about aiming for the most impressive and impactful result, rather than just the most convenient or least expensive one.

Imagine you're planning a surprise birthday party for your best friend. You could go the simple route—maybe just a cake and a few balloons. It’d be quick and cheap. But what if you thought, "What would make this party absolutely unforgettable?" Now you’re considering a themed party, personalized decorations, their favorite band playing, and all their loved ones there. The party transforms from ordinary to extraordinary. That’s the difference this mindset can make.

This idea isn't new or confined to birthday parties. Think back to Steve Jobs and the design of the original iPhone. When Apple was developing it, there were certainly cheaper and faster ways to put a phone together. But Jobs insisted on making something amazing, something that would redefine what a phone could be. This dedication to excellence revolutionized the industry and gave us a device that combined a phone, an iPod, and an internet communicator into one sleek package. It wasn’t the easiest or the quickest route, but it was the most amazing.

So, how do you apply this wisdom to your own life? Let's get practical. Start by identifying areas where you tend to cut corners. Maybe it’s at work, in your relationships, or even in your hobbies. Next time you’re faced with a decision, ask yourself: am I doing this just to get it done, or am I aiming to make it truly outstanding? A mindset shift can change everything. Instead of rushing through a project to meet a deadline, think about how you can add that extra bit of effort to make it exceptional. Instead of opting for a quick fix in a relationship, consider what you can do to make a meaningful and memorable impact.

Let me tell you about a friend of mine, Jake. He runs a small coffee shop. When he first started out, he focused on keeping costs low. Simple decor, basic coffee options, nothing fancy. It was fine, but nothing to write home about. Then, he had this lightbulb moment. What if he made his shop the most amazing coffee experience in town? So, he went all in—hired a local artist to create stunning murals, started sourcing unique coffee blends, and even hosted live music nights. The transformation was incredible. His shop became a local hotspot, not just because of coffee, but because of the experience he created. Jake’s coffee shop went from forgettable to extraordinary.

The takeaway? Don’t just settle for good enough. Whether it’s a project, an event, or even a small task, challenge yourself to think, “How can I make this amazing?” It might take more time, more effort, and maybe even more money. But the results? They’ll be worth it. Embrace the mindset of excellence and watch as your endeavors transform into something truly spectacular. So next time you’re faced with a decision, don’t just go for speed or cost—aim for amazing. You’ll thank yourself later.