"إذا كنت تريد بناء شركة عظيمة فركز على بناء منتج عظيم"

Creating a successful business often boils down to one simple truth: prioritize the quality of your product. It's not enough to have fancy marketing or a cool logo. If the core of what you're offering isn't top-notch, everything else falls apart.

Let’s roll back the years to see this in action. Think about the early days of Apple. Steve Jobs and Steve Wozniak weren’t just tinkering in their garage for the fun of it – they were obsessed with creating an exceptional computer. The Apple I wasn’t about flashy advertisements; it was about delivering a machine that was a cut above the rest. That's where their success stemmed from. Had they focused more on the packaging and less on the machine itself, Apple might never have become the tech giant it is today.

Now, imagine you're launching a new café in your neighborhood. You could spend a fortune on Instagram ads, hire a top-notch designer for your logo, and even get the trendiest furniture. But if your coffee is mediocre, all that effort is wasted. On the flip side, if people taste your coffee and it’s the best they’ve ever had, they’ll come back – and they’ll bring friends. Word of mouth is powerful, and it starts with a product that people genuinely love.

So, how do you apply this wisdom to your own ventures? First and foremost, invest in the core of what you’re offering. If it's a product, make it the best on the market. If it's a service, ensure it’s unparalleled. Don’t cut corners thinking you can make up for it with marketing or buzz. Quality speaks louder than any advertisement.

Here’s a relatable scenario: Think about your favorite restaurant. Sure, the ambiance might be nice, and the service might be great, but what really keeps you coming back? It’s the food. You tell your friends about that amazing dish you had, not about the pretty menu. That’s the heart of what makes a place memorable and successful.

On a personal note, a friend of mine once started a small handmade soap business. She spent countless hours perfecting her formula, ensuring each bar was of the highest quality. Before she even thought about branding or marketing, she wanted to be certain that her product was something people would love. And it worked. Customers raved about the soap, and she built a loyal following almost entirely through word of mouth. Had she focused primarily on her branding or website design, she might have had a beautiful-looking product, but without the same impact.

In essence, if you’re dreaming of building something great, start with the foundation. Make sure what you’re offering is something remarkable. Everything else – the marketing, the branding, the growth – will follow naturally. Think of it as building a house; if your foundation is shaky, it doesn’t matter how beautiful the structure is, it won’t stand the test of time. So, roll up your sleeves, get to work on making the best possible product, and the rest will fall into place.