“Your personal core values define who you are, and a company's core values ultimately define the company's character and brand”
— Tony Hsieh
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Simplified Meaning:
Your core values are the fundamental beliefs and principles that guide your actions and decisions in life. They influence how you behave, what you prioritize, and how you interact with others. Similarly, a company's core values act like its compass, guiding all its choices and defining its identity. Just like a person is known for their honesty or kindness, a business is known for the values it upholds, such as quality, customer service, or innovation. For example, if a company values sustainability, it might adopt eco-friendly practices and products, which shapes its reputation and attracts like-minded customers. In both cases, sticking to these values helps maintain integrity and build trust with others.
Related tags
Brand identity Character Company culture Core values Corporate culture Integrity Organizational values Personal values
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