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The word “disinflation” has been coined in order to avoid the unpopular term “deflation”.…I suppose that presently when “disinflation” also wins its bad name, the Chancellor [Sir Stafford Cripps] will call it “non-undisinflation” and will start again.

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Source
Winston S Churchill, 27 October 1949.
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Austerity Britain Economics Finance Inflation Monetary policy Political humor
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