Competitive Advantage Quotes

"The fundamental task in strategy is to find a way of achieving a sustainable competitive advantage over your rival or rivals" "A company’s success depends on the performance of its activities as compared to its rivals" "If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... they ask, why would you buy it if you can choose a trusted brand unless there's a big difference? A lot of times, an entrepreneur will come up with something that's only slightly better. It can't be slightly better. It's got to be a lot better." "Pivots are a new reality for businesses since they enable you to move quickly to newer, untapped areas or to adjust your focus toward winning propositions."