"我经常被问到：“接下来的10年会发生什么变化？” 很少有人问我，这可能更重要——我鼓励你思考这个问题——即什么不会改变？ 回答这个问题可以让你有所依据。"

When thinking about the future, a lot of people focus on what might change. It’s a natural tendency. We’re curious about upcoming technologies, new trends, and what the world will look like in a decade. The quote suggests that while it’s fascinating to consider these changes, it’s actually more valuable to think about what will remain constant. By identifying stable elements, we can create more solid and enduring strategies, whether in business or life.

Historically, this idea comes from a perspective championed by Jeff Bezos, the founder of Amazon. He’s known for his forward-thinking approach and has built one of the most successful companies by focusing not just on what will change, but on what will stay the same. For instance, customers will always want low prices, fast delivery, and a vast selection. These constants help Amazon shape its long-term strategy.

Let’s break this down with a concrete example: Imagine you’re running a coffee shop. Sure, coffee trends evolve. One year, it’s all about cold brew; the next, everyone’s obsessed with oat milk lattes. It can be tempting to chase every new trend to stay relevant. But what if you focus on what won’t change? People will always want a welcoming space, quality coffee, and friendly service. By investing in these constants, you build a loyal customer base. Trends come and go, but the foundation of a great experience keeps customers returning.

So, how can you apply this wisdom? Start by identifying the core elements of your business or life that are unlikely to change. If you’re a teacher, students will always need inspiration and support. If you’re a software developer, users will always appreciate intuitive and reliable applications. Concentrate on these unchanging needs and let them guide your decisions. This doesn’t mean ignoring innovation—embrace new ideas and technologies—but let the stable elements ground your strategy.

Let’s consider a relatable story. Picture Jane, a freelance graphic designer. She’s bombarded daily with new design tools and trends. One day, it’s all about minimalist design; the next, it’s about maximalism. Jane feels overwhelmed trying to keep up. Then, she remembers the core principles of good design: clarity, balance, and effective communication. These haven’t changed in centuries. She decides to focus on mastering these fundamentals instead of jumping on every new trend.

By doing this, Jane’s work stands out. Clients come to her not because she’s trendy, but because her designs are timeless and effective. Her business thrives because she’s built it around principles that don’t change.

In essence, while it's exciting to think about what’s next on the horizon, don’t lose sight of the bedrock elements that remain steadfast. These constants are your anchors in a sea of change. They help you build something that lasts—whether it’s a business, a career, or even a relationship. Remember, it’s not just about what changes; it’s about what stays the same. Embrace this perspective, and you’ll navigate the future with a clearer, more confident vision.