"Nous ne créons pas des services pour gagner de l'argent; nous gagnons de l'argent pour créer de meilleurs services"

The quote emphasizes that the primary goal isn't to make money but to use money as a means to create better services. This approach shifts the focus from profit as the end goal to seeing profit as a tool for continuous improvement and innovation.

Historically, this sentiment could be linked to companies like Apple or Google, firms that are known for their innovative services and products. They started with a vision—to revolutionize technology and information access. Money was a consequence of their relentless pursuit of creating better products and services, not the initial objective.

Let’s bring this idea to life with an example. Think about Tesla. Elon Musk didn’t start Tesla just to make money. The company’s mission was to accelerate the world’s transition to sustainable energy. By focusing on creating high-quality electric vehicles and pushing boundaries in renewable energy, Tesla naturally attracted consumers and investors. The profit generated was then funneled back into research, development, and production to build even better electric cars and energy solutions. So, their success and financial gains were a result of their dedication to their core mission, not the other way around.

Now, how can you apply this wisdom in your own life or business? Start by identifying your primary goal. What is it that you genuinely want to improve or innovate? Focus on that. Let’s say you run a small bakery. Instead of obsessing over profit margins, pour your energy into creating the best bread and pastries in town. Use quality ingredients, experiment with recipes, and listen to customer feedback. When your products are top-notch, people will naturally flock to your bakery, and the money will follow. Then, you can reinvest those earnings into better equipment or expanding your menu, creating a cycle of continuous improvement.

Imagine you’re at a coffee shop with a friend, chatting about this concept. Picture this scenario: You’ve got a small startup. You’re passionate about eco-friendly home goods. At first, you’re barely making ends meet, but you're committed to your mission. You use sustainable materials, you design your products thoughtfully, and you market them with an authentic story. Slowly but surely, people notice. Your customer base grows, and so do your profits. Instead of pocketing the extra cash, you reinvest it into better materials, more efficient production methods, or even a broader range of products. Over time, your dedication to your core mission pays off—not just in terms of money, but in the positive impact you’re making and the loyal customers you’ve earned.

So, next time you’re faced with a business decision or even a personal project, remember this quote. Don’t just chase the dollar signs. Focus on creating something valuable, something that solves problems or brings joy. When you do that, the money will come as a natural byproduct, allowing you to continue improving and expanding. That’s the heart of the message: making money isn’t the end game, it’s a means to keep building and bettering what you offer.