"الشركات الناشئة تكون في أفضل حالاتها عندما تنمو بشكل طبيعي وتحل المشكلات الحقيقية"

Startups tend to thrive when their growth is natural and when they’re genuinely addressing real-world issues. Think about it—if a company is built around solving a problem that people actually have, it’s likely to be more successful. If you’ve ever tried to start something from scratch, you know how challenging it can be. But when you’re solving a real problem, it’s like you have this built-in demand for what you’re offering.

Historically, this principle has always been true. Take the example of Apple. When Steve Jobs and Steve Wozniak started Apple in a garage, they weren’t trying to construct a massive tech empire from day one. They just wanted to build computers that were user-friendly and accessible. They recognized a problem—computers at the time were either too complex or too industrial—and they provided a solution that people didn’t even know they needed yet. Apple’s growth was organic because their solution was real, and it addressed a genuine need.

Let’s talk about a modern example to make it more vivid. Imagine you’re a college student and you notice that there’s no easy way for students to sell their second-hand textbooks. Instead of just griping about it, you decide to create an app for students to buy and sell used textbooks on campus. You’re not trying to take over the world on day one; you’re simply fixing a real issue that you and your peers face. As students start using the app and finding it useful, word spreads and more people start using it. Eventually, it grows beyond your campus because it’s solving a problem that nearly every college student faces. See how that works? Organic growth driven by a real need.

So how do you apply this wisdom? First, identify a real problem that you’re passionate about solving. It doesn’t have to be a huge, world-changing issue—sometimes the best ideas are the simplest ones. Next, start small. Don’t worry about scaling too quickly. Focus on making your solution as effective as possible for a small group of people. If it really works, those people will tell their friends, and before you know it, you’ve got something much bigger on your hands.

Let’s imagine another scenario to drive this home. Picture Sarah, who loves cooking but notices she has a hard time finding fresh, locally-sourced ingredients. She starts a small weekly farmers’ market in her neighborhood. At first, it’s just a handful of local farmers and a few customers. But people start talking about how great the produce is and how nice it is to have a local market. Over time, more farmers want to join, more customers show up, and suddenly, Sarah’s small market is the place to be every Saturday morning. Sarah didn’t need a huge marketing budget or a massive launch event. She solved a real problem for her community and the growth came naturally.

In essence, if you’re thinking of starting something new, focus on the real problems around you. Solve them, even if it’s in a small way at first. Let your growth be organic and genuine. If what you’re doing is truly valuable, people will notice—and they’ll come.