"Construire une entreprise à forte croissance ne consiste pas à créer un produit; il s'agit de défendre une vision et de catalyser une équipe capable de la mettre en œuvre"

Building a high-growth company isn’t just about the nuts and bolts of creating a product. It’s deeper than that. It’s about having a clear, ambitious vision and bringing together a team that can make that vision a reality. This is a profound insight into what sets successful companies apart from the rest.

Think about it. A product, on its own, is just an item. Maybe it’s cool, maybe it’s innovative. But without a compelling vision that speaks to people—your team, your customers, your investors—it’s just another thing cluttering the market. The vision is what gives it life and purpose. And your team? They’re the ones who breathe that vision into the product, transforming it from a simple idea into something viable and impactful.

Historically, this idea has been evident in some of the most successful companies. Take Apple, for example. When Steve Jobs rejoined the company in the late '90s, it was in dire straits. But Jobs had a vision—a world where technology was intuitive, elegant, and powerful. It wasn’t just about building a new computer or phone. It was about creating a seamless user experience that would change the way people interact with technology. And he didn’t do it alone. Jobs cultivated a team of passionate, talented individuals who shared that vision and were driven to bring it to life. The result? Apple became one of the most valuable companies in the world.

Now, let’s talk about how you can apply this wisdom in a practical way. Imagine you’re starting your own tech company. You’ve got an idea for an app that you think could revolutionize the way people manage their personal finances. Instead of focusing solely on the app’s features, think bigger. What’s the vision behind it? Maybe it’s about empowering people to achieve financial independence and peace of mind. That’s your vision.

Next, you need a team that connects with that vision. Don’t just hire people with the right technical skills. Look for those who share your passion for financial empowerment, who believe in your mission. When everyone on the team is aligned with the vision, they won’t just be building an app—they’ll be working towards a shared goal that they’re passionate about.

Here’s a relatable story to drive this home. Picture a small startup founded by three friends. They wanted to create a new kind of social media platform, but there were already so many out there. What set them apart was their vision: a place where people could share authentic moments, free from the pressure of likes and followers—a virtual space for genuine connection. They brought on board people who believed in this idea. When they faced setbacks, it wasn’t just about fixing bugs or adding features. It was about asking, “How do we stay true to our vision of authenticity?” This kept them focused and motivated, and eventually, their platform gained a loyal user base that appreciated its unique value.

So, if you’re aiming to build something big, don’t just zero in on the product. Dream bigger. What’s the change you want to see in the world? Find people who see it too, and together, you can turn that vision into reality. It’s not always easy, but staying true to this approach can make all the difference between a product that fades away and a company that thrives.