"Your first goal is to build a great product"

Creating something truly outstanding is at the heart of success — that’s the essence here. Building a great product should be your top priority. It’s like making sure you have the best ingredients before you start cooking. No matter how fantastic your recipe is, if the ingredients are subpar, the dish just won’t taste right. The same goes for products; the foundation has to be solid and exceptional.

Why was this said? Well, think about the world we live in today. There's so much noise, so many distractions, and countless options for nearly everything. Whether you’re launching an app or baking artisanal bread, your first step should be to make sure what you’re offering is phenomenal. People can tell when something is crafted with care and excellence.

Let's take a real-life example: Apple and the iPhone. Back in 2007, Steve Jobs introduced the iPhone, and the world was never the same. Apple didn't just aim to make a good phone; they aimed to make the best. They focused on building a product that was not only functional but also beautiful and intuitive. The result? A product that transformed industries and became a benchmark for excellence. You can’t deny the impact of a great product when you look at how the iPhone revolutionized mobile technology and consumer expectations.

So, how can you apply this wisdom in your own life or business? Start by putting yourself in the shoes of your potential customers. What do they really need? What problems are they trying to solve? Don't cut corners; invest time and resources into developing something that stands out. Think about quality before anything else. If you’re developing a new app, don’t rush it. Test it thoroughly, get feedback, and make improvements. If you’re opening a cafe, don’t just focus on the decor — make sure your coffee is the best in town.

Picture this: You’ve always dreamed of opening a small bakery. You envision a cozy spot where people can come in, enjoy a pastry, and feel at home. But you know that to get there, you need to start with great products. So, you experiment in your kitchen, perfecting recipes, trying out different ingredients, and getting feedback from friends and family. You don’t open your doors until you’re confident that what you’re offering is the best it can be. When you finally launch, your customers are wowed. They can taste the difference, and they keep coming back. Word spreads, and soon you’ve got a loyal following. All because you focused on quality from the start.

In a nutshell, great products speak for themselves. They draw people in and keep them coming back for more. So, before you worry about marketing strategies or sales tactics, make sure what you’re offering is genuinely top-notch. Build something you’re proud of, something that adds value to people’s lives, and the rest will follow.