"Cada venta tiene cinco obstáculos básicos no necesidad no dinero no prisa no deseo no confianza"
— Zig Ziglar
Simplified Meaning:
When trying to sell something, there are five main reasons why people might not buy it. First, they might not need what you’re selling. For example, if you try to sell snow boots to someone living in a desert, they won't be interested because they have no need for them. Second, they may not have enough money to afford it. If you offer a luxury car to someone who can barely pay their rent, they can't buy it even if they want to. Third, they might not feel any urgency to make the purchase right away. Like if you're selling winter coats in summer, people may think they can wait until it gets colder. Fourth, they might not want it at all, like trying to sell a chocolate cake to someone who doesn't like sweets. Lastly, they might not trust you or your product. For instance, if you're selling a used car, but the buyer thinks you might be hiding something wrong with it, they're unlikely to go through with the purchase. To overcome these obstacles, you should show why your product is necessary, offer it at a price they can afford, create a sense of urgency, make it desirable, and build trust with your potential customers.