"هر فروش پنج مانع اساسی دارد نه نیاز نه پول نه عجله نه تمایل نه اعتماد"

Selling something can be tricky. There are five common roadblocks that every salesperson faces: people might not see a need for what you're offering, they might not have the budget, they might not feel any urgency, they might not want it enough, or they just might not trust you. These are the fundamental hurdles you need to overcome to make a sale.

Think about it. When was the last time you didn't buy something? Chances are, it was for one of these reasons. Maybe you didn't need it—like another pair of shoes when you already have ten. Or maybe you just couldn’t justify the expense at that moment. Sometimes, it’s just not the right time. Or maybe you wanted it, but not enough to actually pull out your wallet. And let's be real—sometimes you just don’t trust the seller or the product enough to commit.

These barriers have been around forever. Since the dawn of trade, really. Imagine you’re a merchant in an ancient marketplace. You’ve got spices to sell, but people need to be convinced they need them. They need to believe they can afford them. They need to want them now, not next month. And they need to trust you aren’t selling them something rotten.

Let's bring it to the present. Picture you're trying to sell a new software solution to a small business. The owner might think their current tools are fine (no need), or maybe they’re working on a tight budget (no money). They might be focused on other priorities and think they can address this later (no hurry). Maybe they just don't see the value in your software (no desire), or perhaps they’ve been burned by similar products before and are skeptical (no trust).

Here’s a real-life example: A friend of mine, Sarah, sells handmade jewelry online. She faces these obstacles all the time. Someone might love a necklace but think they don’t need it because they already have plenty of jewelry. Or they might be on a budget and hesitate to spend on something non-essential. Sometimes people put off buying because they just don’t see the urgency. Sarah works hard to build desire by showcasing the uniqueness and quality of her pieces. Trust? She builds that by sharing customer reviews and offering a money-back guarantee.

So how do you navigate these barriers? First, identify which obstacle is in play. Is it a lack of need or urgency? Then highlight why your product is essential right now. If it’s money, offer a payment plan or a discount. If it’s desire, paint a vivid picture of how your product can enhance their life. For trust, provide testimonials and be transparent.

Imagine you’re chatting with a potential customer over coffee. They casually mention they’re happy with their old blender. You could say, “I get it—blenders can be pretty similar. But this one has a feature that saves you ten minutes every morning. Think about all the smoothies you could make!” Now you’re addressing need, desire, and urgency in one go. If they’re worried about price, you could add, “And there’s a special offer this week.”

In the end, remember that overcoming these obstacles is about understanding your customer’s perspective and connecting with them on a human level. It’s not about pushing a product but finding genuine ways to meet their needs and solve their problems. That’s how you turn those five basic obstacles into five reasons they can't wait to buy from you.