Innovation Quotes

"I very frequently get the question, “What’s going to change in the next ten years?” And that is a very interesting question; it’s a very common one. I almost never get the question, “What’s not going to change in the next ten years?” And I submit to you that that second question is actually the more important of the two, because you can build a business strategy around the things that are stable in time."

"The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."

"Mistakes are the portals of discovery"

"Move fast and break things. Unless you are breaking stuff, you are not moving fast enough"

"If you're not stubborn, you'll give up on experiments too soon."

"You need to fail in order to find the right solution"

"The biggest risk is not taking any risk"

"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."

"Any product that needs a manual to work is broken."

"Without deviation from the norm, progress is not possible"

"I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you."

"Every failed experiment is one step closer to success."

"Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world"

"Failure is an option here. If things are not failing, you are not innovating enough."

"Those who can imagine anything can create the impossible"