"اگر می‌خواهید ارزش پایدار ایجاد کنید و به دست آورید، یک کسب‌وکار کالایی غیرمتمایز نسازید"

To understand the essence of this quote, let's break it down in simple terms. The main idea is that if you want to create something meaningful and profitable over the long run, you shouldn't invest your time and resources into a business that's just like everyone else's. You need to offer something different, something that stands out.

Historically, this advice is especially relevant in the modern, hyper-competitive market. Think about the tech industry in the early 2000s. Everyone was trying to build the next big thing, but only a few companies, like Apple with the iPhone, managed to create something truly unique. They didn't just make another phone; they created an experience that set them apart from the rest.

Let me give you a vivid example. Imagine two coffee shops in the same neighborhood. One offers the standard menu—espresso, lattes, cappuccinos—nothing you can't get anywhere else. The other coffee shop, though, grows its own beans on a small farm, offers an exclusive range of organic, single-origin coffee, and hosts local art shows every weekend. Which one do you think is more likely to attract a loyal customer base? The second one, right? That's because it's offering a unique experience, something different from the undifferentiated commodity of just another coffee shop.

So how do you apply this wisdom? First, take a good hard look at your business idea. Ask yourself, "What makes my product or service unique?" If you can't find an answer immediately, it's time to go back to the drawing board. Think about the problems you're solving and how you can do it differently or better than anyone else.

Imagine you're starting a new fitness gear company. The market is already saturated with big names like Nike and Adidas. But what if you focus on a niche market—say, eco-friendly fitness gear made from recycled materials? Suddenly, you're not just another fitness brand. You're the eco-conscious choice. You've differentiated yourself in a meaningful way.

Here's a relatable story to bring it home. Picture Jane, a young entrepreneur with a passion for baking. She wants to start a bakery, but there are already three in her small town. Instead of opening just another bakery, she decides to specialize in gluten-free, vegan desserts. She sources her ingredients locally, ensuring everything is fresh and supports the community. Word spreads, and soon people from neighboring towns are driving just to sample her unique treats. Jane didn't just start a bakery; she created a destination.

In essence, if you want to build something that lasts, you can't just blend into the background. You've got to stand out, offer something unique, and create an experience that people can't get anywhere else. So, next time you're brainstorming a business idea, think about what makes it different. That's where the magic happens.