"اگر وارد بازاری میشوید که در آن رقبای بزرگ و با سابقه حضور دارند، محصول یا خدمت شما باید خیلی بهتر از آنها باشد. نمیتواند کمی بهتر باشد زیرا اگر خود را به جای مصرفکننده بگذارید، آنها میپرسند چرا باید آن را بخرند وقتی میتوانند برند معتبری انتخاب کنند م"
— Elon Musk
Simplified Meaning:
When you're starting a new business and want to sell a product or service that's already available from major companies, your offering has to stand out in a big way. Think about when you're shopping: if a new brand has only a tiny advantage over a well-known one, you're likely to stick with the trusted one. To win customers, the new product must be much better, not just a bit improved. For instance, if you're launching a new type of smartphone, it can't just have a slightly better camera; it must have an amazing camera, a longer battery life, and perhaps some groundbreaking new features. This dramatic improvement gives people a strong reason to switch from what they know and trust to what you are offering. Entrepreneurs need to aim for significant innovation to capture the market.
