"既存の市場があり、大手の競合がいる分野に参入するなら、あなたの商品やサービスは彼らのものよりもはるかに優れている必要があります。少しだけ優れているのではいけません。なぜなら、消費者の立場に立って考えると、信頼されているブランドを選べるのに、大きな違いがなければなぜそれを買うのかと問われるからです。多くの場合、起業家は少しだけ優れているものを思いつきますが、それでは不十分です。はるかに優れている必要があります。"
— Elon Musk
Simplified Meaning:
When you're starting a new business and want to sell a product or service that's already available from major companies, your offering has to stand out in a big way. Think about when you're shopping: if a new brand has only a tiny advantage over a well-known one, you're likely to stick with the trusted one. To win customers, the new product must be much better, not just a bit improved. For instance, if you're launching a new type of smartphone, it can't just have a slightly better camera; it must have an amazing camera, a longer battery life, and perhaps some groundbreaking new features. This dramatic improvement gives people a strong reason to switch from what they know and trust to what you are offering. Entrepreneurs need to aim for significant innovation to capture the market.
