"Si estás entrando en un mercado existente, contra competidores grandes y establecidos, entonces tu producto o servicio necesita ser mucho mejor que el de ellos. No puede ser un poco mejor, porque entonces te pones en los zapatos del consumidor... ellos pre"
— Elon Musk
Simplified Meaning:
When you're starting a new business and want to sell a product or service that's already available from major companies, your offering has to stand out in a big way. Think about when you're shopping: if a new brand has only a tiny advantage over a well-known one, you're likely to stick with the trusted one. To win customers, the new product must be much better, not just a bit improved. For instance, if you're launching a new type of smartphone, it can't just have a slightly better camera; it must have an amazing camera, a longer battery life, and perhaps some groundbreaking new features. This dramatic improvement gives people a strong reason to switch from what they know and trust to what you are offering. Entrepreneurs need to aim for significant innovation to capture the market.
